Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99

Healthcare 131

Healthcare Privacy Print Community 131

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. What ensued was the creation of a 53-foot-long Mobile Mooseum. Legos' Corporate History Video. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. Yet I look back on that time fondly. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. It is however a high quality newscast delivered in audio over a mobile phone. They’d come off as heroes and acquire the rights to an owned media site with a community already aligned with the company’s business. Marketplace. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. What are some of the key components of a successful communication strategy? Communication strategy begins with a critical personal attribute.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement.

Media Relations 115

Media Relations Media Print Newspapers 115