Communications Conversations

DECEMBER 8, 2014

Between the all-too-tired and predictable (2015 is the year of mobile!) Prediction: Mobile will take over. Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. It’s responsive.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

SEO 120

SEO Creativity Mobile Journalism 120

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 56

Brand Branding Instagram Community 56

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. What ensued was the creation of a 53-foot-long Mobile Mooseum. Legos' Corporate History Video. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources.

Software 0

Software Media Leadership Journalism 0

ISEBOX

FEBRUARY 23, 2017

Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community. Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community. Storytelling Advantage: Instagram.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust.

Strategy 76

Strategy eBook Consumer Fashion 76

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station. Today, it’s a vaccination site.

Crisis 87

Crisis Employee Trade Shows Local 87

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Canva : When social media became a part of the communicator’s world, so did design. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Shift Communications

NOVEMBER 21, 2014

When content aligns with what consumers want to see, organic reach can go through the roof. Looking at the above numbers, one might wonder why a brand would want a mailing list, mobile app or SMS. The Forrester report notes that a branded community is a better solution because a Sony Playstation microsite gained 4.5

Facebook 167

Facebook Real Estate Analytics Report 167

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The Data Whiz.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The Data Whiz.

Marketing 40

Marketing Mobile Engineering Technology 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Social media strategist – this is the person that best understands all your online communities – and has a firm grasp on the pulse of the community.

Marketing 52

Marketing Community Trends Case Study 52

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Communication strategy begins with a critical personal attribute. You founded Bob Gold & Associates in 1997. Ultimately we are striving to tell a great story.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. They lie at the heart of inspiring conversations and storytelling.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

Report 225

Report Media Advertising Advertising 225

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Websites and digital television are technically broadcast media at the same time. Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52