Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. Others consider blasting news releases good media relations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 105

Report Publicity Marketing Pitching 105

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. This will have a knock-on impact on salaries and likely see further reductions.

Survey 159

Survey Policies Crisis Community 159

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Instagram 405

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Over the last five years, we’ve created a social media playbook document that makes this a lot easier! 10: 17 a.m.: 10: 28 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . That’s where paid social media programs come in. The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another. There is no cost to use it. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JUNE 6, 2022

The list of activities most commonly undertaken by public relations practitioners include: copywriting and editing (82%); campaign management (69%); strategic planning (68%); media relations (64%); and community and stakeholder relations (54%). LinkedIn data reported by Wadds Inc.

Report 97

Report Reputation Data Analysis 97

Cision

FEBRUARY 23, 2016

Want to improve your media relations? Gain insights from Cision’s free State of the Media 2016 Report! It is primarily an influencer marketing and community management approach to help the FSA create more compelling and engaging content. My favorite social media platform is… LinkedIn.

Analytics 120

Analytics Agency Newspapers Community 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. They’re part of the community. Some PR agencies fall into a trap of chasing only only large, brand-name clients.

Small Business 168

Small Business SMB Local Viral 168

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. Barbara Rozgonyi on LinkedIn.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

Deirdre Breakenridge

JUNE 8, 2016

She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University. You can also post your questions in the #PRStudChat LinkedIn Group. Is PR Right for me?” Read more.

Social Media 150

Social Media Pitching How To Media 150

Newsfile

FEBRUARY 28, 2024

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Solo PR Pro

OCTOBER 26, 2021

It was born from the understanding that media relations professionals are always trying to figure out how best to reach journalists and understand their preferences. Yet even extensive online research rarely yields more than a handful of headlines, tweets and a LinkedIn summary.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. New online PR academy. Top challenges facing PR.

Survey 144

Survey Software B2B Pitching 144

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Bianchi Biz Blog

MARCH 7, 2022

From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. It was an internal struggle deciding because I felt my heart was in community stories. LinkedIn: [link]. HDT LinkedIn: [link].

Meeting 81

Meeting Automotive Media Transportation 81

Prakkypedia

SEPTEMBER 19, 2016

After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and events, but helping clients to develop the professional relationships for their businesses to thrive. Focus on their skills and interests.

LinkedIn 60

LinkedIn Reputation Local Advertising 60

Wadds Inc.

JUNE 6, 2022

The list of activities most commonly undertaken by public relations practitioners include: copywriting and editing (82%); campaign management (69%); strategic planning (68%); media relations (64%); and community and stakeholder relations (54%). LinkedIn data reported by Wadds Inc.

Report 52

Report Reputation Data Analysis 52

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you think media relations has evolved in recent years? I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 122

Technology Publicity Software Print 122

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. You can follow Cristina on social media here: Twitter.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Prakkypedia

OCTOBER 24, 2018

PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media. Again, we see all of this taking place in Australia.

Journalism 69

Journalism Reddit Newspapers Government 69

Sword and the Script

NOVEMBER 22, 2016

“…of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars.”. That’s for both Facebook (58%) and LinkedIn (58%). This is how a little paid promotion can earn a little extra organic lift.

B2B 60

B2B Facebook Marketing Social Media 60

Bianchi Biz Blog

AUGUST 21, 2023

After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. You can follow Mary on LinkedIn and Twitter. I loved it and I particularly loved the stories about manufacturing. And with that comes so much other Irish culture — music, dance, laughter.

Meeting 72

Meeting Automotive Engineering Journalism 72

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. So, back in 2014, I set up social media channels across the board.

Interviews 105

Interviews Ethics Government Internal 105

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. Wouldn't you like to be in her kitchen?

Course 67

Course Training Banking Community 67

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Drop me a comment below or on Twitter or LinkedIn.

Technology 167

Technology Publicity Software Pitching 167

The Resolution Blog

OCTOBER 7, 2015

From a client’s perspective, surely it makes sense to have the same agency doing your analytics and measurement, your technical SEO, your content marketing, your stakeholder/influencer engagement, your proactive and reactive media relations? #E: Media Relations Blog. Business 2 Community. Web Results Direct.

SEO 120

SEO Engineering Content Marketing Agency 120

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

The Resolution Blog

AUGUST 27, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. If it evolves as hoped, however, PR people around the world will rejoice!

Tools 120

Tools Pitching Enterprise Web 120