Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If those people like you and what you have to say, the community and loyalty grows.

Community 120

Community Guidelines Crisis Communications Instagram 120

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). Media Relations'

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 137

Study Media Relations Media Measurement 137

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

Sword and the Script

MARCH 14, 2023

Whatever you might think about Kwittken, PRophet and AI in PR – he’s put his own money on the line – and is giving the PR community a risk-free way to give AI a try. If you think AI is a disaster that will ruin jobs – that is a bet. Even “abstention is a bet.”

Software 85

Software Media Relations Pitching Media 85

Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. However, certain businesses can – and do – survive without media relations.

Media Relations 50

Media Relations Communications How To Media 50

Agility PR Solutions

JULY 15, 2018

In the earliest days of my career, I was a media placement machine. The post How community relations can outpace even your best media hit appeared first on Agility PR Solutions. Getting a client placed was as simple a proposition as dunking cookies into milk. Michael, I need a placement […].

Community 101

Community Media Writing Analysis 101

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

Konnect Agency

APRIL 20, 2021

There have been incidents of mass shootings and other tragedies where the local community focused on processing and grieving. As a publicist, you should know that it would not be appropriate to pitch a story or a product to that community at that time. These goals should be reflected in your day-to-day practices.

Social Media 52

Social Media Media Relations Media Pitching 52

ImPRessions - Crenshaw Communications

JULY 28, 2023

Sales-related topics just aren’t sexy to *most* media. This is a key reason sales sees a deficit of conventional outlets, but a surge in insider media (like podcasts by sales tech companies, LinkedIn communities, etc.), produced by the sales community itself. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. RW: I work with Family & Community Somerset County (FCSSC) and it has opened my eyes to the need for care in our community.

Media Relations 68

Media Relations Media Insurance Insurance 68

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Business Wire

MARCH 24, 2022

While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center.

Blogging 347

Blogging Media Community Media Relations 347

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

PRSay

MAY 23, 2023

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 139

Nonprofit Local Training Media Training 139

Stern + Associates

AUGUST 11, 2023

There are seven different types of public relations businesses must be aware of and can employ: Media relations As a type of public relations, media relations focus on forming relationships with various media outlets, broadcasters, journalists, and bloggers.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Ask yourself the following questions : Is my company or client involved in philanthropy or community work? Have they adopted strong diversity or ESG initiatives?

B2B 366

B2B Media Pitching Leadership 366

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

HMA Public Relations

APRIL 15, 2024

Meet Jessica Swarner, the community editor for The Copper Courier, in the latest #MediaMonday feature! Discover how she got her start in writing and explore her favorite stories to work on in this new post.

Meeting 84

Meeting Community Writing Media Relations 84

Axia PR

MARCH 10, 2021

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. Take it one step further and find ways to uniquely include the media, community, etc. We aren’t talking about your third anniversary or 27th anniversary.

Company 111

Company Nonprofit How To Employee 111

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. Managing Media Relations and Messaging During times of regulatory scrutiny, media attention intensifies, making effective media relations and messaging even more critical.

Community 52

Community Education Leadership Guidelines 52

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. It’s the first step in any communication effort. And they all follow each other – it’s a very tight data cluster – a community in the truest sense.

Twitter 125

Twitter Survey Journalism Social Media 125

5W PR

JULY 15, 2023

Social media engagement builds a sense of community and fosters a loyal customer base. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Develop a targeted media relations strategy to secure press coverage, interviews, and product features in relevant publications.

Corporate 78

Corporate Industry Communications Ethics 78

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. Here are the top 10 most-read posts from the last 12 months.

Blogging 111

Blogging Software B2B Survey 111

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 105

Report Publicity Marketing Pitching 105