Sword and the Script

JULY 11, 2023

Pitching Powerhouse by Jennifer Berson Jennifer Berson covers a lot of PR how-to’s from media relations tips to business-building strategies to how to build your own PR agency. Become a Media Maven by Christina Nicholson I love Christina Nicholson ’s unvarnished hot takes about what does and doesn’t fly in the world of PR.

Publicity 129

Publicity Small Business Trends Leadership 129

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. It’s the first step in any communication effort. And they all follow each other – it’s a very tight data cluster – a community in the truest sense.

Twitter 128

Twitter Survey Journalism Social Media 128

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

JUNE 6, 2022

The list of activities most commonly undertaken by public relations practitioners include: copywriting and editing (82%); campaign management (69%); strategic planning (68%); media relations (64%); and community and stakeholder relations (54%). LinkedIn data reported by Wadds Inc. It’s not all good news.

Report 97

Report Reputation Data Analysis 97

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! For us, communications is the world’s most powerful tool for change. million users LinkedIn : 1.80

Radio 59

Radio Pinterest Television Government 59

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. Want to improve your media relations?

Analytics 120

Analytics Agency Newspapers Community 120

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. They’re part of the community.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

JULY 15, 2020

COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. The results will be skewed by the fact that most respondents are CIPR members.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. New online PR academy.

Survey 146

Survey Software B2B Pitching 146

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. This is a pretty big moment. Like I said, Ryan started the blog in 2003.

Blogging 78

Blogging Agency Community Local 78

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . That’s where paid social media programs come in. The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another. There is no cost to use it. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. Notice none of them cited a wire service.

Survey 95

Survey Industry Leadership Study 95

Wadds Inc.

JUNE 6, 2022

The list of activities most commonly undertaken by public relations practitioners include: copywriting and editing (82%); campaign management (69%); strategic planning (68%); media relations (64%); and community and stakeholder relations (54%). LinkedIn data reported by Wadds Inc. It’s not all good news.

Report 52

Report Reputation Data Analysis 52

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? There are loads of SEO and digital marketing agencies fighting for that centre, strategic ground, traditionally occupied my PR or marketing agencies. Media Relations Blog. Business 2 Community. And what about SEOs?

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. A related feature Muck Rack offers is the “relationship owner” designation.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you think media relations has evolved in recent years? I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

NOVEMBER 22, 2016

“…of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars.”. That’s for both Facebook (58%) and LinkedIn (58%). This is how a little paid promotion can earn a little extra organic lift.

B2B 60

B2B Facebook Marketing Social Media 60

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. First, we start with. Twitter A journalist’s.

How To 121

How To YouTube Pitching LinkedIn 121

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. Both are designed to apply marketing lead attribution techniques to media relations. New PR tech.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

JULY 10, 2013

From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. “Now that we have social media, how about replacing that with a Twitter pitch? An intense debate.

Pitching 88

Pitching Twitter Social Media Agency 88

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

NOVEMBER 20, 2018

Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog. Looking for a content marketing agency partner that can both. On and on the lists go…. With search terms like: “keyword + monthly link roundup”. keyword + Friday link roundup”. keyword top posts this month”.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Waxing UnLyrical

OCTOBER 4, 2017

So the “president of international” of one of the biggest agencies in the world (WE is how Waggener Edstrom rebranded itself a couple of years ago) is essentially telling PR to step back into its media relations box and ignore pretty much EVERYTHING we KNOW about smart comms in the digital age. to their channels.

Internal 43

Internal International YouTube Nonprofit 43

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

MARCH 10, 2016

I started out post-college with an internship at MOA focused heavily on media relations with sprinklings of social media work here and there. At OLSON I was split 50/50 between media relations and social, eventually focusing fully on social. You cut your teeth in the industry at OLSON. Would you agree with that?

Creativity 60

Creativity Meeting Community Media Relations 60

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. May #measurePR Announcement. I forget.).

Marketing 40

Marketing Nonprofit Measurement Banking 40

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40