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Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

Fragmented news landscape The limited media landscape is partially driven by how fragmented news consumption is for the sales audience. and LinkedIn. Sales-related topics just aren’t sexy to *most* media. produced by the sales community itself. This is what we do at Crenshaw Communications.

B2B 156
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Habit stacking: 8 public relations podcasts to add to your playlist

Sword and the Script

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 127
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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405
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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Extends the reach of thought leadership content . Helps build a community around common topics or interests . That’s where paid social media programs come in. The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 105
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. How much money do PR professionals earn?

Survey 94
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Running Corporate Communications and Social Media

wiredPRworks

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. Connect with Allan on LinkedIn , Twitter, and Instagram.