Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I understand more about a media company’s ins and outs and the structure and challenges they face.

Media Relations 68

Media Relations Media Insurance Insurance 68

Deirdre Breakenridge

JUNE 8, 2016

How do you network on social media with recruiters and potential contacts? What strategies can help new grads and young professionals stand out to recruiters on social media? What’s your social media elevator pitch? You can also post your questions in the #PRStudChat LinkedIn Group. Is PR Right for me?”

Social Media 150

Social Media Pitching How To Media 150

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 146

Survey Software B2B Pitching 146

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Over the last five years, we’ve created a social media playbook document that makes this a lot easier! 10: 17 a.m.: 10: 28 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

Newsfile

FEBRUARY 28, 2024

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 21, 2023

After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant. You can follow Mary on LinkedIn and Twitter.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

MARCH 7, 2022

From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. It was an internal struggle deciding because I felt my heart was in community stories. What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Automotive Media Transportation 81

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. Notice none of them cited a wire service.

Survey 95

Survey Industry Leadership Study 95

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

NOVEMBER 14, 2022

What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches. Y ou can follow Bob on social media on Twitter & LinkedIn. And somewhere back in time, I was an elected school board member.

Automotive 81

Automotive Engineering System Media 81

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

The Resolution Blog

AUGUST 27, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Ask Crystal. Tweet me @reidwegs with your ideas.

Tools 120

Tools Pitching Enterprise Web 120

The Resolution Blog

AUGUST 26, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. CrystalKnows: Frighteningly, Crystal really does know. Ask Crystal.

Tools 120

Tools Pitching Web Enterprise 120

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Prakkypedia

SEPTEMBER 19, 2016

After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and events, but helping clients to develop the professional relationships for their businesses to thrive. Doorway to networking.

LinkedIn 60

LinkedIn Reputation Local Advertising 60

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

The Resolution Blog

OCTOBER 7, 2015

Increasingly, larger PR consultancies won’t be up against the usual suspects at pitch, it’ll be full service agencies covering a number of disciplines. Media Relations Blog. Business 2 Community. IC AG Public Relations. 4: Get involved with debating the topic on LinkedIn forums and Google+ Communities.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

Analytics 68

Analytics Report Technology Pitching 68

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. BTW, (something about LinkedIn). As for staying in touch: Let’s!

Marketing 100

Marketing SEO Writing Engineering 100

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Lukas Treu (also again): Trade media relations/bylined articles. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Facebook 40

Facebook Community LinkedIn Google 40

Bianchi Biz Blog

NOVEMBER 2, 2020

The primary initial audience will be the business-to-business community, but the goal is to bring the industry and consumers together, connecting subject-matter experts with consumers who need and crave more information on future mobility technology—providing a better dialog between the two constituents than currently available.

Meeting 57

Meeting Automotive Mobile Transportation 57

Waxing UnLyrical

MARCH 6, 2015

5 Media relations is our mainstay. The majority of respondents (76%) indicated that they still spend some or most of their time working on media relations. #6 billable by… pitching. PR = Media Relations. Twitter Facebook Google+ LinkedIn How Much do Senior Pros Care About Using Social Media?

Social Media 40

Social Media Media Measurement Survey 40

Waxing UnLyrical

FEBRUARY 6, 2015

Just because social media isn’t in your job description doesn’t mean you shouldn’t be keeping up with the times. Regardless of whether your work focuses on government relations, advocacy, member communications, media relations… social media is part of everyone’s job. But it only works if you work it.

Strategy 40

Strategy Social Media eBook Community 40

Waxing UnLyrical

JULY 27, 2015

Why: “Media relations isn’t only about who you know. It’s not a pitch, it’s a person. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Influencer Relationships. ” 4.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

MaccaPR

JULY 8, 2015

Jesse Ventura’s Communications Office. You served as, according to your LinkedIn profile , Ventura‘s “speechwriter, ghost writer, publicist, photographer and a spokesperson." That kind of PR pitching reveals a shot-gun approach. How has social media impacted Minnesota Business magazine? "If July 2015 issue !".

Interviews 48

Interviews Radio Journalism Newspapers 48

Waxing UnLyrical

JULY 31, 2015

Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. Hence the parallels between “PR” and “publicity” and “media relations.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Mobile 40

Mobile Advertising Advertising Facebook 40

Waxing UnLyrical

JANUARY 30, 2013

And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. Say you’re a media relations pro but can’t afford one of the larger PR suites.

Small Business 108

Small Business System Google Examples 108