Sword and the Script

MARCH 14, 2023

PRophet employs about 10 people at this time according to the company’s LinkedIn page and website. The company began developing the product in 2020 and went to market in 2021 with its predictive AI. In March of 2023, it added generative AI to its software.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

JULY 28, 2023

Fragmented news landscape The limited media landscape is partially driven by how fragmented news consumption is for the sales audience. and LinkedIn. Sales-related topics just aren’t sexy to *most* media. Many get updates and insights from podcasts, guest articles in mainstream business publications like Forbes and Inc.,

B2B 156

B2B Journalism Enterprise LinkedIn 156

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Bad Pitch Blog

APRIL 2, 2014

LinkedIn has evolved from an online resume database to a social network, ad network and publishing platform. And in doing so, its potential as a media relations tool has increased exponentially. As members since back in the day , we''ve always been fans of LinkedIn. It''s about writing subtleties. Everyone knows we rock.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Business Wire

MARCH 31, 2021

As part of our recent global media survey, we asked journalists to share their social media platform preferences. While Facebook, Instagram, LinkedIn, Reddit, Snapchat, TikTok, Twitter, and WeChat, among others, made the list, the top three platforms being used are Twitter (76%), LinkedIn (66%), and Facebook (53%).

Survey 267

Survey Social Media Reddit Media 267

Sword and the Script

SEPTEMBER 18, 2018

Your favorite social media site is… Twitter for research and LinkedIn for building connections. You can connected with Rachael on LinkedIn or Twitter. LinkedIn: How will 280 characters on Twitter impact our message? LinkedIn: Your Resume is Your Brand. Want to be interviewed for the Off Script series?

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 88

B2B Marketing LinkedIn Content Marketing 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. Earned media has always been media-relations heavy,” Dietrich said.

SEO 129

SEO Measurement Television Google 129

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. Plus, they can share insights and experiences that help strengthen media relations and position the PR team as an essential resource for editorial.

Trends 333

Trends Industry Government Data 333

PRSay

MAY 23, 2018

Doreen Clark, MBA, is a director of public relations for SmartBug Media , helping companies increase visibility, boost credibility and promote their thought leadership. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

Media Relations 117

Media Relations Publicity Media Blogging 117

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary.

B2B 78

B2B Strategy Communications Case Study 78

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

ImPRessions - Crenshaw Communications

APRIL 18, 2022

Or, if you don’t have the best email address or want to get a conversation going, it can be a good idea to reach out on social media – usually Twitter or even LinkedIn. Our role as media relations reps is to smoothly hand over information in an effective and timely way.

Pitching 323

Pitching Report Twitter LinkedIn 323

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 127

Twitter Survey Journalism Social Media 127

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. Interact on social media. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. One of the best ways to do this is by being the first to offer a spokesperson’s thoughts for newsworthy stories.

Media 333

Media Pitching Report B2B 333

Bad Pitch Blog

JANUARY 9, 2011

Seek out a reporter on Slideshare, Flickr, YouTube, Facebook, MySpace, LinkedIn or Twitter to learn more about them and connect with them as relevant. Study up on current events…news is media relations jet fuel. Just make sure it’s in context. Do NOT pitch a reporter using these channels unless they specifically request it.

Media Relations 104

Media Relations Social Media Media Pitching 104

Sword and the Script

JULY 11, 2023

Pitching Powerhouse by Jennifer Berson Jennifer Berson covers a lot of PR how-to’s from media relations tips to business-building strategies to how to build your own PR agency. Become a Media Maven by Christina Nicholson I love Christina Nicholson ’s unvarnished hot takes about what does and doesn’t fly in the world of PR.

Publicity 127

Publicity Small Business Trends Leadership 127

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Twitter and LinkedIn will come up again later in this post. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

NOVEMBER 8, 2023

Beyond digital media, a solution such as Onclusive’s media monitoring tool will track your brand across social channels. You’ll gain a complete view of all platforms, from LinkedIn to Reddit to TikTok, so you can monitor conversations, mentions, and engagements. You can then link any resulting coverage to your outreach activity!

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Beyond digital media, a solution such as Onclusive’s media monitoring tool will track your brand across social channels. You’ll gain a complete view of all platforms, from LinkedIn to Reddit to TikTok, so you can monitor conversations, mentions, and engagements. You can then link any resulting coverage to your outreach activity!

How To 195

How To Tools Analytics Reddit 195

Communications Conversations

SEPTEMBER 26, 2019

A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. 68% of PR professionals actually said media relations was getting “harder” or “much harder” in 2019. The stats I’ve seen lately appear to back it up.

Marketing 68

Marketing LinkedIn Media Relations Pitching 68

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms. As media relations professionals, the least we can do is ease their burden. Beyond words: adding multimedia to story pitches.

Trends 124

Trends Pitching Twitter Nonprofit 124

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 28% of reporters said they’d like to spend more time on LinkedIn.

Social Media 108

Social Media Report Survey Media 108

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me. It makes future media relations more than a little awkward.

Media 0

Media Media Relations LinkedIn Digital PR 0

Deirdre Breakenridge

NOVEMBER 11, 2014

To prepare for the #PRLab chat, consider the following prompts: Some clients want to be on every social media platform. Others consider blasting news releases good media relations. Many nonprofit clients need strategies that encompass both public relations and advertising.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Sword and the Script

FEBRUARY 20, 2024

Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence.

Report 105

Report Publicity Marketing Pitching 105

Beyond PR

JULY 20, 2016

She specializes in outreach strategy for PI/government policy, higher education, healthcare & biotech, arts, charity and non-profit media sectors, and is a product champion for the PR Newswire Election 2016 product suite. Follow her on Twitter at @EllyCates and @PRNPublishing , or connect on LinkedIn.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5.

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Links to your guest’s website, LinkedIn and Twitter also offer a better understanding of how they might interview. Doing the work to guide the podcast host toward accepting your guest can mean all the difference between your pitch being accepted or rejected.

Pitching 350

Pitching Interviews B2B Leadership 350

Deirdre Breakenridge

APRIL 10, 2017

Sure, most PR pros have thousands of LinkedIn connections. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media. You can find her on Twitter and LinkedIn. Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

The Hoffman Agency

AUGUST 21, 2023

During my first internship with the Women’s Collegiate Softball League as their media relations representative, I was able to garner several pieces of coverage for the league. The feelings of pride and happiness that I experienced after seeing the articles only further confirmed that I wanted to pursue public relations as a career.

Internal 36

Internal International LinkedIn System 36

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Earlier in my media relations career, I thought clever subject lines were key.

Media 96

Media Sports Agriculture Pitching 96

The Hoffman Agency

APRIL 19, 2024

As I contemplated giving up hope and settling for a job outside of my field, Tori Quinn came to my rescue with a LinkedIn message: an invitation to a 30-minute interview for the Spring internship at The Hoffman Agency in Portland. I was struggling to land interviews, and the few that I did get ended in rejection or radio silence.

Internal 36

Internal International Radio Sports 36

Bianchi Biz Blog

APRIL 15, 2024

You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook ! (Maybe something that would surprise people?) I have glass in my head. This fact will now serve as a litmus test to see which coworkers made it to question 10.

Meeting 97

Meeting Media Journalism Interviews 97