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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

An “Interview” with ChatGPT: What is Public Relations? 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? How has PR Changed?

Blogging 117
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Pitches That Placed: How to Pitch Founders to Forbes

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. He has conquered both, started his own business and is using his platform to serve the community. Here is a link to his recent interview on the ABC show Let’s Talk Live: [link].

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Lack of resources. There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline. Writing killer landing page copy. Social media and niche communities like r/SkincareAddiction or r/nutrition.

B2B 137
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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Decoding Mental Health Challenges: A Deep Dive with Dr. Gail Saltz

PR for Anyone

Communities such as religious groups, exercise classes, or book clubs, help give individuals a sense of belonging. The book has resonated with educators, families, and individuals struggling with mental health challenges and is a valuable resource to many. For more information about her work, check out Dr. Saltz’s website [link].

Exercises 130
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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. percent of the state’s population but constitute just 2.7 Enlisting trusted local leaders.

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SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive

Shift Communications

For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. Or, what’s something you always look forward to every year?