ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

OCTOBER 4, 2023

By working together, PR professionals and mental health organizations can amplify messages and resources, reaching a larger audience and fostering a sense of community. Promoting employee wellness programs Promoting employee wellness programs within organizations can have a positive impact on both employees and the broader community.

Strategy 88

Strategy Employee Education Resources 88

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

5W PR

FEBRUARY 19, 2024

Empowering through knowledge Instead of just pushing products, become a trusted resource in the wellness market. Offer apps, guides, or online communities to support their progress. Building a community Humans are social creatures, and consumer health marketing should consider that. Focus on education, not just promotion.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Invite experts, thought leaders, and influencers for interviews. Offering free tools or resources Develop and offer free tools or resources that are valuable to the target audience.

B2B 78

B2B Creativity Case Study B2C 78

Remote PR Jobs

SEPTEMBER 25, 2023

To understand what else the PR industry is doing in response to the intensifying spotlight on diversity and inclusion, I interviewed 18 CEOs who lead firms in the top 100 Global PR agencies. Most agencies admitted they were focused on attracting diverse talent but had not been dedicating resources to establishing an inclusive culture.

Agency 100

Agency How To Survey Employee 100

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 4. What characteristics do professionals look for in an interview candidate? On Wednesday, February 22nd, at 8:30 p.m. Read more.

Twitter 281

Twitter System Community Healthcare 281

PR for Anyone

OCTOBER 12, 2021

Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month. Content can be all about neighborhoods you specialize in and the local community. Bad credit?

Real Estate 130

Real Estate How To Local Interviews 130

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Shift Communications

MARCH 3, 2016

For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. With so many sessions, events, parties – what tools/resources do you recommend attendees use to find what might actually be interesting/relevant to them?

Interviews 60

Interviews Conference Creativity Community 60

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

5W PR

JULY 15, 2023

Social media engagement builds a sense of community and fosters a loyal customer base. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Develop a targeted media relations strategy to secure press coverage, interviews, and product features in relevant publications.

Corporate 78

Corporate Industry Communications Ethics 78

PR for Anyone

FEBRUARY 21, 2024

Communities such as religious groups, exercise classes, or book clubs, help give individuals a sense of belonging. The book has resonated with educators, families, and individuals struggling with mental health challenges and is a valuable resource to many. For more information about her work, check out Dr. Saltz’s website [link].

Exercises 130

Exercises Social Media Television Comparison 130

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. I was working on a research project on social media professors and I was interviewing a great professor named Chris Wilson (teaches at BYU in PR and social media).

Community 49

Community Social Media Education Media 49

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed.

Financial 78

Financial Education Community Employee 78

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Contently - Strategy

OCTOBER 18, 2022

Lack of resources. There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline. Social media and niche communities like r/SkincareAddiction or r/nutrition. Internal Resources. Customer Interviews.

B2B 94

B2B Company Survey Enterprise 94

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

AUGUST 23, 2021

According to statistics from West Virginia’s Department of Health and Human Resources, Black residents make up 3.6 In West Virginia, people have strong community connections and a collective sense of identity, Martin noted. percent of the state’s population but constitute just 2.7 Enlisting trusted local leaders.

Communications 126

Communications Local Survey Transportation 126

Ethical Voices

JULY 31, 2023

As the senior vice president for multicultural communications at C+C, I bring more than 20 years of experience in this field, engaging with multicultural audiences, helping clients to communicate in ways that are the most relevant and appropriate for the communities they are trying to reach. I have an example.

Ethics 72

Ethics Communications Community Education 72

PRSay

MARCH 23, 2018

Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. How do you stand out during and after job interviews?

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR 20/20

JANUARY 19, 2023

For high-value technical content, publish a blog post centered around that topic and add a call to action linking to that specific resource. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

PR Insiders

NOVEMBER 10, 2020

With reduced staff and limited resources, they are often crunched for time and an email allows them to review a pitch at their leisure, without you interrupting their day. Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. Keep up with local news.

Media 78

Media Pitching Print Interviews 78

Melissa Agnes

JUNE 19, 2014

Q: How do you communicate with those people in your community who do not have the means or refuse to use social media? A: Although we serve a very tech-savvy community, we understand that digital media channels are only part of our overall department efforts to reach our community.

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

PRSay

OCTOBER 20, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. For me, I wanted to expand both my professional community and level up on professional development. Chapter involvement introduced me to a broad local network that has always proved to be a wealth of resources.

Meeting 78

Meeting Leadership Corporate Local 78

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Here are a few ways PR agencies should be using tech tools and other resources. Teams juggle many client accounts, with each having its own needs and expectations.

Pitching 136

Pitching Tools Agency Resources 136

Ethical Voices

FEBRUARY 12, 2024

“We don’t have to provide more resources if we can crack down on deadbeat dads.” Everything we do is based on research and data and in concert with communities. When I was being interviewed, everybody knew what was happening, and I was asked the question, “Why are you leaving your current job?”

Ethics 79

Ethics Nonprofit Community Examples 79

Remote PR Jobs

SEPTEMBER 25, 2023

PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “Call the PR firm.”

Mobile 100

Mobile SEO Reputation Web 100

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Professors now have a community to be a part of for social media professors. Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

PRSay

MAY 7, 2021

If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. The Board should reflect the community it represents and advocate for the professionals that comprise it. Advance diversity and advocacy.

Education 122

Education Technology Policies Leadership 122

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity.

Brand 185

Brand Branding Marketing Wireless 185

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78