The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. Content for a press and/or media kit. Telling Your Story.

Writing 52

Writing How To Local Examples 52

PRSay

SEPTEMBER 10, 2020

But those with experience know that it’s difficult to balance the needs of investors, employees, customers and communities without compromise — something that seems in short supply in today’s outrage-first environment. And if you don’t have one, then write one. Update your conflict policy. Consider a Strategy Review Council.

Ethics 135

Ethics Policies Guidelines Employee 135

PRSay

JULY 6, 2020

Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Encourage community service. The CDC also has guidelines that you can follow. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). Bloggers don’t have an editor. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Rock the Status Quo

AUGUST 1, 2014

I would be delighted to write an in-depth article about Facebook that your audience would find really useful & hopefully interesting! I like that he showcased his experience, was honest about why he wanted to write a guest post and was specific about his topical areas of expertise. These days, that’s a feat in itself, right?

Pitching 173

Pitching Guidelines Facebook Advertising 173

Burrelles Fresh Ideas

NOVEMBER 7, 2023

As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand. You must woo your viewers into liking you!

Instagram 120

Instagram How To Guidelines Facebook 120

Prakkypedia

JULY 8, 2014

It all addresses the questions: who do you need to communicate to + how? Who’s authorised to speak to community groups and the wider public? As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing.

Corporate 107

Corporate Communications Guidelines Policies 107

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. The most frequently asked question is what should I write about? You’ve two weeks to pitch. Thanks for stopping by.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Cision

JUNE 26, 2017

Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Taylor Loren of Later writes that there are two different types of hashtags on Instagram : branded and community. Fill the frame. Experiment with the aspect ratio. An example of this might be #cision.

Instagram 109

Instagram How To Mobile Community 109

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Share it within your professional networks and online communities to amplify its reach. Start writing your next standout case study today! Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Cision

AUGUST 11, 2016

The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7 million jobs and is an economic contributor in states and communities through taxes. What advice do you have for those looking to begin a career in communication? Also, know what has and hasn’t been published.

Corporate 0

Corporate Airlines Financial Journalism 0

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. When done right, newsjacking requires little effort but yields significant benefits. Technical Aspects of PR 15. What is AP Press Release Style? What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. “Everything is seen through a political filter,” wrote one respondent.

Survey 140

Survey Measurement System Education 140

Beyond PR

JUNE 27, 2017

Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Taylor Loren of Later writes that there are two different types of hashtags on Instagram : branded and community. When not writing, he is likely reading, running, playing guitar or being a dad.

Instagram 69

Instagram How To Mobile Community 69

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 124

Communications Crisis Internal International 124

Contently - Strategy

APRIL 10, 2019

Despite being a gargantuan presence that follows clearly defined gambling guidelines, PokerStars has been continually linked to lesser sites. The company threw parties for winners in their communities, which accomplished two things. “We are growing in communities around pets, anxiety, and natural health,” Klein said.

Company 105

Company Marketing Education Data 105

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Of course, you’d have to set up guidelines and parameters with the employees. More volunteers? Employee engagement? Enhanced brand reputation?

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. Everybody on the marketing team writes.

Content Marketing 185

Content Marketing B2B Marketing How To 185

Contently - Strategy

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. Remember that. What does this mean for your brand’s tone? Your brand on Twitter.

Brand 111

Brand Branding LinkedIn Instagram 111

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch. Some PR pros do this, too.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

AUGUST 11, 2011

If there are specific tweets, such as chat guidelines, etc., Go write a blog post, or post on Facebook or Google+. If your chat focuses on a specific topic, try to get questions in from the community ahead of time. If you need to spread your thought over several tweets, use something like “(cont.)&# or “…&#.

Twitter 79

Twitter Guidelines Community Facebook 79

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

DECEMBER 14, 2016

If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. The content you push to your employees (outputs) is in your control.

Employee 40

Employee Measurement Social Media Product Launch 40

MaccaPR

MAY 23, 2016

Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication.

Conference 80

Conference Healthcare Marketing Crisis 80

Practical Law Construction

DECEMBER 8, 2020

One of the advantages of waiting a couple of weeks before writing this blog is that I can read those posts and the thoughts of their esteemed authors, and overall my impression is that there is some disappointment among the international arbitration community that the Supreme Court has not gone far enough.

Construction 52

Construction Insurance Insurance Privacy 52

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. blog posts, maybe even building to a blog community). Make your ask as solid as possible before you go out with it. Create content?

Marketing 40

Marketing Guidelines Social Media Banking 40

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines.

Blogging 68

Blogging How To Print Facebook 68

Solo PR Pro

MARCH 29, 2016

This can be done through a simple Google search and a review of their LinkedIn recommendations as well as asking around within your professional community. You can also track their online footprint if they’ve published blog posts, white papers or other type of materials that demonstrate their work quality, especially writing ability.

System 40

System Government Insurance Insurance 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. You get even better.

Blogging 90

Blogging Facebook Twitter Writing 90