Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. “Everything is seen through a political filter,” wrote one respondent.

Survey 141

Survey Measurement System Education 141

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. I helped develop PR Council’s Ethics Guidelines on Generative AI.

Ethics 83

Ethics Publicity Guidelines Technology 83

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 126

Communications Crisis Internal International 126

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018. Remember that.

Brand 111

Brand Branding LinkedIn Instagram 111

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. Then the economy changed.

Agency 97

Agency Trends Marketing Survey 97

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. My motive for buying the shares was a personal interest in PR technology and to track the company for these writings. Welcome to the first PR technology summary ( PR tech sum ) of 2020.

Software 104

Software Analysis Data Tools 104

MaccaPR

MAY 23, 2016

Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication.

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. blog posts, maybe even building to a blog community). Make your ask as solid as possible before you go out with it. Create content?

Marketing 40

Marketing Guidelines Social Media Banking 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&# Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines.

B2B 122

B2B Marketing Survey Software 122

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. 4 Ways to Build a Community With Influencers. ” 3. ” 3.

Marketing 40

Marketing Guidelines Community Banking 40

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. If the person writes for multiple, similar properties – that’s fine, mention them. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Interviews Twitter 111

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 59

Healthcare Content Marketing Industry Trends 59