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Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them

Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media.

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Are you following these crucial writing guidelines?

PR Daily

With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. Keep your true audience in mind as your write? Don’t settle for delivering mediocre writing. Four writing and editing experts will show you how to renew your creativity, write concise copy and engage your audience with great stories. Say goodbye to stubborn writing mistakes and hello to flawless copy—register today!

4 guidelines for nonprofit communications

PR Daily

Social media, marketing, PR, writing and editing are viewed as luxuries—not essentials. When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue. That’s a shame. Charities should boldly invest in compelling communications that convey their mission and bring their good work to light.

7 guidelines for content marketers to craft winning listicles

PR Daily

Defined as “writing or other content presented wholly or partly in the form of a list,” listicles communicate succinctly. The poor reputation of listicles may derive from how writers typically create them rather than from the format itself, Sean Callahan writes in the LinkedIn Marketing Solutions blog. Mulholland suggests: Write from personal experience. The post 7 guidelines for content marketers to craft winning listicles appeared first on PR Daily.

9 guidelines for today's writer

PR Daily

Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Monitor your writing for excessive use of forms of “to be”— is , be , and their variants—and other helping verbs such as has , as well as other weak verbs like do and go, and replace with active verbs. Free download: 10 ways to improve your writing today. ]. Daily Writing Tips.

Why you should be excited about the new AP Stylebook guidelines

PR Daily

You can discard outdated rules that cause confusion when you’re writing about modern subjects. The post Why you should be excited about the new AP Stylebook guidelines appeared first on PR Daily. Marketing Media Relations PR Writing & Editing AP style AP Stylebook Ragan webinarHear directly from a leading Associated Press editor how these changes will benefit writers. Another year, another AP Stylebook update.

How the FTC’s New Social Media Guidelines Affect Your Brand


For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. It makes sense now to update the guidelines to even the playing field.”. Here are four tips to ensure you are complying with the FTC’s guidelines and doing everything you can to build consumer trust: 1.

10 guidelines for launching a global PR strategy

PR Daily

Neil Payne , a cultural consultant, offers this advice: The most important point, from a cross-cultural perspective, is how to write in a way that engages the readers in that society or culture. Some cultures may prefer colorful and inspirational writing, others factual and objective. Expanding your business to foreign countries can be daunting for any entrepreneur.

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

3 guidelines for using social media monitoring during a PR crisis

PR Daily

What do influencers write about? This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what? examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Both were fired.

3 hard-and-fast, ironclad writing rules you can toss out the window

PR Daily

This excerpt from Dreyer’s English: An Utterly Correct Guide to Clarity and Style by Random House copy chief Benjamin Dreyer takes aim at three long-held fiats about writing. Editor’s note: To uphold the integrity and flavor of the original, and because we’re magnanimous as all get-out, we’re eschewing AP and Ragan in-house style guidelines in favor of Random House style. FREE GUIDE: 10 ways to improve your writing today ]. Writing & Editing writing tips

Infographic: 22 guidelines for online writers

PR Daily

Writers are taking more time to write longer pieces. The list includes these imperatives: Write a stellar headline. It’s a notion that PR pros love to throw around: Average audience attention span is now shorter than that of a goldfish. As internet readers skim less and less of the full content of articles, some websites are pulling out all the stops to capture restless viewers.

Should you write for free?

PR Daily

Should you write for free? Write for free : There''s never been a better time to find writing gigs. So what of the value of having your byline published, building your brand, your published writing as credential? That''s worth a lot and you should keep doing it, no matter where you are in your career, writes author Kristin Houghton. And remember, just because it is for free doesn''t mean you should skimp on the quality of what you are writing.

10 (simple) ways to improve your writing

PR Daily

It’s because writing isn’t easy. Instead of following in the footsteps of writer’s past, we’ve put together a tip guide that will give you the tools you need to improve your writing on all fronts. It’s more than just putting together an outline and sticking to a theme – enhancing your writing comes from strengthening your overall communications, from having a point to using proper punctuation. Download 10 Ways to Improve Your Writing Today – it’s free!

Guidance for adding humor into corporate writing

PR Daily

Author and “motivational humorist” Allen Klein chimes in: Never start your writing with a joke, or include a joke, in any corporate communication unless you are illustrating or making a specific point with it. If you want to include some humor in your writing, it is much better if you use an amusing story from either your own life or something that happened in the office. suggests: Humor in corporate writing is about voice, timing and the unexpected twist.

6 reasons to break common writing rules

PR Daily

As writers and editors, we frequently enforce style, grammar, spelling and punctuation guidelines within our organizations or for our clients. Here’s what can happen when we break writing rules: 1. Your writing is more descriptive. Using a noun as a verb is usually frowned upon in formal writing. If no other word will do—or if it will enable you to write a cleaner sentence—use a noun as a verb. RELATED: Improve your writing today with this free guide.

8 writing tips for young PR pros

PR Daily

Writing is a cornerstone of all that we do as PR professionals. That gives you an idea of how important writing is to the PR industry. At my alma mater, all PR majors were required to spend a couple of semesters writing for the student newspaper. Whether or not you had the experience I did, many young PR pros want to know how to improve their writing. Write when the mood strikes you. RELATED: Improve your writing today with this free guide.

How to Write an Award-Winning Submission

The Awards Blog

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. The post How to Write an Award-Winning Submission appeared first on Technology Awards List. Do you want your peers to recognize you for your innovation and hard work?

Writing rules PR pros should know

PR Daily

In public relations, writing is everything. Whether it’s in a press release, on a blog, or social media, your writing proficiency is vital. Many professionals fear writing for a number of reasons; among them is that there are so many confusing rules. It’s no easy feat mastering the rules of writing. Writing well—all the while following Associated Press style—is invaluable in the PR world, but is also useful for any career that involves written communication.

8 tips for writing compelling headlines

PR Daily

Writing an effective headline is a tricky skill to master. Once you understand your audience , headline writing becomes easier. Any headline that lists a number of tips, guidelines, lessons or takeaways is likely to succeed, because it makes a very specific promise. Writing excellent headlines can be the difference between gaining a new customer and being ignored. On average, only 20 percent of people who read your headline will read the article.

Similar to PR, Journalism Comes in Different Grades

Ishmael's Corner

Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Writing Earnings Releases for the Associated Press’ Robots


A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. The post Writing Earnings Releases for the Associated Press’ Robots appeared first on Cision.

5 Writing Habits You Need to Break … and Fast

PR 20/20

Writing every day is the golden rule to becoming a better writer, but that’s not the only guideline you should be following. I recently read Ann Handley’s ( @MarketingProfs ) book, Everybody Writes , and boy, did I learn a lot about my current writing techniques. As Handley states, “ The key to becoming a better writer is to write.”

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

This presents an opportunity for corporate social media policies and guidelines to enable far more employees to blog about topics that they are interested in and that will be of interest to customers and other stakeholders. Rather than relying on the PR and communications team to produce content you can enable real experts to write it. Blogging is dead, long live blogging.

3 pro tips for writing about money

PR Daily

Money—it’s more fun to have than to write about. Too bad PR almost inevitably involves some writing about financial information. Regardless of whether you’re mathematically challenged, here is a primer for writing about earnings, finances and money. FREE GUIDE: 10 ways to improve your writing today. ]. Also, AP style says you should write out percent ). What would you add to this list of financial writing guidelines, PR Daily readers?

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. 2) Write shorter paragraphs.

4 secrets for writing guest posts editors love

PR Daily

As a PR company, one of our day-to-day tasks is helping to plan, write and edit possible guest articles with clients. Why you should use a social media marketing software platform” written by a company who specializes in exactly the type of software discussed in the article is—you guessed it—promotional, and we strongly advise that you don't waste your time writing it. Don’t write unless you have something useful to say. Related: 5 Steps to Write a Winning Bylined Article.

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

It seemed as though no one missed a breath in the attempt to catch all the action, and I’m still not sure if the reporters and editors had any time to sleep between writing and designing 15 pages of fresh content, ready for consumption each morning.). For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise.

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Beyond AP style: Terrific writing resources for PR pros

PR Daily

Guidelines for writing do exist apart from the Associated Press Stylebook. The National Council of Teachers of English also posts a useful reference called “Guidelines for Gender-Fair Use of Language” on its website ( [link] ). FREE GUIDE: 10 ways to improve your writing today. ]. Capital Community College Foundation ( [link] ) sponsors a “Guide to Grammar & Writing” packed with useful resources and quizzes.

Writing Earnings Releases for the Associated Press’ Robots

Beyond PR

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing.

How to write a media monitoring RFP that will get you what you need

Media Bullseye

What an RFP template for media monitoring should contain : Introductory information and guidelines. A brief “about” section, guidelines, and anything specific or noteworthy that your organization requires. There are few things that cause quite as much internal groaning in the PR world as the RFP (request for proposal) process.

How to Write Concise and Compelling Press Release Headlines

Beyond PR

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Help write the CIPR’s story as part of 70th anniversary project

Stephen Waddington

CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. The post Help write the CIPR’s story as part of 70th anniversary project appeared first on Stephen Waddington. The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The CIPR is 70 next year. It plans to create a book as part of a year of anniversary celebrations.

A case for using ‘people-first language’ in PR writing

PR Daily

In an era when users can get slammed on social media in an instant, the last thing we need is new sanctioned terminology to use in our writing. Think about people-first as a philosophy of respect that comes through in your writing. Here are some people-first guidelines that may help explain the rationale behind AP Style: Refer to a person’s disability only when it’s relevant to the discussion.

How to write a memorable out-of-office reply for the holidays

PR Daily

For many people, the example above adheres to “corporate guidelines.” If you don’t have to adhere to corporate guidelines (strictly), please consider a little creativity with your message. This story was originally published on PR Daily in 2012. Most of us will take a break for the holidays. It might be a day, or maybe a week. Either way, you’ll have to set the “out of office” message on your email.

Why and how to set editorial guidelines for your blog

PR Daily

It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. Editorial guidelines generally include standards for style and grammar, but for a blog you should include elements specific to digital content, such as key phrases and images. EVENT : Business Writing Summit ].

8 writing mistakes that ensure your guest post won’t get published

PR Daily

You might think that if you can write an informative and interesting post, it can be published on any blog. Thinking guidelines don’t apply to you. Guidelines are important. They include whether you should pitch your idea first or directly submit the completed draft for review, rules on including self-promotional links and what topics you can write about. The guidelines clearly state what you should do to stand a chance to be featured on the blog.

8 rules for better communications during COVID-19

PR Daily

Here are some important guidelines to avoid tone deaf gaffes. To the previous point on pitching contributed articles to trade media, take extra care to make sure the reporters and editors you are targeting are still writing about other topics.

3 keys to simple, succinct and clear communication

PR Daily

When it comes to writing, there’s beauty in the basics. Keep these guidelines in mind: Keep paragraphs under five lines. Write in active voice. Crisis Communications PR Industry Storytelling Writing & EditingAs word counts grow, your readers’ concentration and comprehension will slow. Try these tips to keep content nice and tidy. Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day.