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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 144
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Managing Conflicts in a ‘Cancel-Culture’ Environment

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

Ethics 136
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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). Bloggers don’t have an editor. It’s all about building relationships.

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An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. The most frequently asked question is what should I write about? You’ve two weeks to pitch.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. When done right, newsjacking requires little effort but yields significant benefits. Technical Aspects of PR 15. What is AP Press Release Style? What is Native Advertising?

Viral 52
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 192
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 108