Burrelles Fresh Ideas

NOVEMBER 7, 2023

As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. The most frequently asked question is what should I write about? You’ve two weeks to pitch. Thanks for stopping by.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Communicating to two worlds. Pressure on measurement.

Communications 126

Communications Crisis Internal International 126

Waxing UnLyrical

DECEMBER 14, 2016

The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. If you consider PR’s classic measurement elements – outputs, outtakes and outcomes, two of three of these can be controlled and enhanced with social employee advocacy. First, carefully plan your content.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. Indeed, I agree.

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Control Guidelines and comment moderation can keep your blog from descending into chaos. So pitching the merits of going paperless was a no-brainer.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. You get even better.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 3, 2011

Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Don’t let your social media activity die. Wanna Subscribe? These fine folk did: Jan.

Facebook 63

Facebook Twitter Measurement Blogging 63

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. PR measurement.

B2B 122

B2B Marketing Survey Software 122

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. PRNEWS Blog. SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

APRIL 11, 2016

Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. 4 Ways to Build a Community With Influencers. 4 Ways to Build a Community With Influencers. ” 3. ” 3.

Marketing 40

Marketing Guidelines Community Banking 40

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. By now, everyone is some kind of social media “expert.” So what’s new about you ?

Pitching 111

Pitching Facebook Interviews Twitter 111

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. Build your reputation through positive news stories, community involvement, and good reviews. After writing your press release, you need to get it out to journalists who would be interested.

Publicity 63

Publicity Small Business Advertising Advertising 63

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. As the saying goes, write what you know.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. As the saying goes, write what you know.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

DECEMBER 28, 2022

Let’s look at a few best practices for writing creative briefs for generative AI creators. Best Practices for Writing Creative Briefs for Generative AI. In fact, an AI art website called DALL-Ery has published a free “prompt book” that teaches creatives how to write better prompts for DALL-E. Get specific.

Creativity 132

Creativity Enterprise Tools Training 132

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. It’s also an issue of writing style. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today.

Data 106

Data Meeting Measurement Guidelines 106