Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169

Ethics Training Social Media Leadership 169

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

PRSay

JANUARY 7, 2020

Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M). Accreditation in Public Relations and Military Communications signifies a high level of professional expertise and helps establish community-wide standards of performance.

Public Affairs 148

Public Affairs Communications Community Internal 148

PRSay

MAY 25, 2021

Many are also taking a stand against racism and communicating their message of diversity to the public. For companies, the challenge is to communicate authentic, rather than empty, DE&I statements — and to take real action to ingrain those values into their cultures.

Training 192

Training Policies Study Community 192

PRSay

OCTOBER 17, 2022

On Mondays, she sends “ Meet the Staff ” tweets that introduce members of the Supervisor of Elections’ office to the public. She also hosts “transparency tours” of the office and responds to public-record requests from constituents. After the election, we were inundated with public-records requests. ylang ylang – ??

Communications 185

Communications Video Social Media Facebook 185

Doctor Spin

DECEMBER 15, 2023

Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. This includes document management systems, digital libraries, and databases This triad forms the backbone of any effective intranet, catering to the most fundamental needs of an organization. Horizontal.

System 52

System Employee Meeting Internal 52

Reputation Us

MARCH 6, 2022

It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. The company’s leadership must earn this trust daily. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

Ethical Voices

APRIL 2, 2024

The office safeguards all the county public records as well as the court records. Hopefully, they get called out on it because that is something that should never be done in a public office. You mentioned it’s a hundred-page document. I always feel someone is watching over my shoulders in the public records world.

Policies 63

Policies Ethics Government Leadership 63

Stephen Waddington

APRIL 23, 2020

Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes. Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

NOVEMBER 17, 2019

The CIPR’s #AIinPR panel has published a literature repository following an intensive 12-month review of nearly 200 global publications on AI and its impact on the professions. CIPR AIinPR vice chair Kerry Sheehan spoke about the research on Friday at the annual summit of the Public Relations Society of Kenya.

Report 96

Report Ethics Government Training 96

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. Along the way she has published three books and created a vibrant community. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. What Does PR Stand For? Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission. We look at governance practices. How are they approaching all of those pieces?

Ethics 71

Ethics Training Financial Survey 71

Stephen Waddington

OCTOBER 4, 2018

You can explore the Google document , and contribute to the project. Benchmarking PR skills versus tools Jean Valin led a group of researchers that explored the impact of tools in on a competency framework for public relations defined by the Global Alliance. You can check out the skeleton for yourself.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I’m one of those folks that you would never have imagined if you saw me growing up, ever being in public relations. It turned out that everything I had, the lawyers classified as working documents.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. Salesforce. percent) than at brands with a limited culture (48.4

How To 120

How To Media Employee Policies 120

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission. We look at governance practices. How are they approaching all of those pieces?

Ethics 52

Ethics Training Financial Survey 52

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. We are now in a post-gatekeeper era of publicity and PR. Marketing Integration Still Reigns . The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. Another thing will happen when you document your action plan: change. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR. What would you do if you weren’t afraid? Would you fight for your dreams?

How To 164

How To Energy Community Writing 164

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. You can also post your questions here for the community. There are Better Ways to Measure Public Relations. Public Relations' That’s why we’re here.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Brand-to-brand collaboration.

Marketing 174

Marketing Employee Content Marketing Training 174

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. 7 Ways to Measure Public Relations (series).

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Ethical Voices

JUNE 27, 2023

It just so happened that the person who had generated the document in question was my corporate tormentor. Communicators have a responsibility for being the conscience of an organization, and I truly believe that. What is the best thing for our communities? It is our job to say what needs to be said, period.

Ethics 79

Ethics Corporate Leadership Groups 79

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. 3) B2B Needs to Re-think Thought Leadership. Thought leadership disrupted: New rules for the content age from Hill+Knowlton Strategies. B2B Customers Want Thought Leadership.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. It’s been an eye-opening experience. Don’t do it.

Company 101

Company Survey Pitching Report 101

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Throughout my career, the common threads that have pulled through it are being a communicator and an advocate. That’s how I got pulled into grassroots work. So voting records.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team.

Crisis 63

Crisis Crisis Management Leadership Training 63

Waxing UnLyrical

APRIL 19, 2018

G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Answer the Public : Answer the Public is another great tool (ignore the creepy guy on the homepage) to help you build content around question people are asking.

Nonprofit 76

Nonprofit Tools Marketing Skype 76