PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. After its U.S. operations to U.S. operations.).

Brand 178

Brand Branding Film Viral 178

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. Highlighting partnerships with esteemed research institutions, emphasizing robust ethical frameworks, and showcasing community engagement initiatives can build public confidence and establish companies as responsible industry members.

Industry 78

Industry Publicity Ethics Privacy 78

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. According to The Guardian , their combined forces resulted in 100 partnerships estimated to be worth $70 million, with data from Axios tallying over 500,000 earned media placements.

Film 129

Film Marketing Sports Hotels 129

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. To make matters worse, all attempts to restore the complete data failed. So, the GitLab staff decided to rope in the professional community for help.

Crisis 271

Crisis Brand Branding How To 271

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? How Do You Measure Media Coverage? What is Generative AI?

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

AUGUST 24, 2023

Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Instagram Viral 62

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

Social Media 126

Social Media Ethics Trends Viral 126

NewsWhip

SEPTEMBER 17, 2019

We looked at the data to find out. Let’s look at the data. We’ve seen local stories go hyper-viral before, as the most shared story in Q1 was a warning about a suspected predator in an unspecified area in Texas. Who were the top publishers on Facebook in August 2019? What content drove the most engagement?

Viral 138

Viral Web Facebook Local 138

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types.

How To 149

How To Social Media B2C Television 149

Remote PR Jobs

OCTOBER 11, 2022

There are also unaffiliated metric trackers available online if you’re looking for more specific data on your company’s online performance. The more active you are on social media, the more accurate and helpful the tracking data will be. Use it to your company’s advantage and grow those numbers! Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

FEBRUARY 7, 2017

I’ve found the data from the Orbit study to be consistent with another recent and fairly comprehensive survey of 850 bloggers, which I reviewed here: Highlights from the State of Blogging in 2017 Survey. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations.

B2B 60

B2B Blogging Data Survey 60

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Older brains hold more data, potentially contributing to greater emotional intelligence. Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging.

Technology 130

Technology Study Social Media Resources 130

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. According to recent data, the number of mobile searches have increased and toppled desktop searches. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AMP Listing. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. Real-time data can be tremendously helpful in these situations. Use data for your planning. So it goes.

Brand 78

Brand Branding Groups Data 78

Stephen Waddington

FEBRUARY 10, 2019

Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. They’re far more likely to be a “slow burner” when it comes to links.

Infographics 160

Infographics Data Blogging Mobile 160

NewsWhip

AUGUST 18, 2020

Pieces of data visualization likewise performed very well for the big publishers, with the New York Times and The Washington Post both having salient examples. . People were also very open to positive stories, on a personal and community level. Brett Lofgren is the President and Chief Revenue Officer at NewsWhip.

Web 78

Web Comparison Facebook Community 78

NewsWhip

JANUARY 9, 2020

Best use of NewsWhip data . In 2018 that took the form of building a community around Reddit. . Led by Dave Jorgensen’s mammoth, never-ending efforts on the platform, the paper has created some hugely viral moments, including Beto O’Rourke standing on a desk to give a speech and a fun Julian Castro/ Joaquin Castro double act.

Reddit 88

Reddit Facebook Viral Data 88

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Selective data analysis. PLoS ONE, 13.

Media 52

Media eBook Viral Construction 52

Karen Freberg

FEBRUARY 2, 2020

I would have encouraged them also to 1) engage more with user-generated content to spark a sense of community and 2) have their influencers and creators share their thoughts and engage with the community as well not just with branded content, but content that would be personalized and fit their own brand voice. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

NewsWhip

MAY 12, 2021

And one of the sub-trends is online communities. And, our community managers on Mountain Dew had said… We had launched a Dew store with products last summer as well, and people were just loving that type of content. Paul: I suppose in social media, we’re often thinking about the new emerging networks, communities.

Trends 78

Trends Brand Branding Reddit 78

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. Advanced, dynamic and direct ads targeted to communities and tribes. Continued growth of influencer marketing.

Social Media 87

Social Media Trends Media Instagram 87

Melissa Agnes

JANUARY 11, 2015

Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

APRIL 5, 2017

These are highly activated bases that get information from one data point and assume it’s true. Chris Lynch : While digging into the data, we discovered 51% of journalists feel influencers care more about opinions and feelings than hard core facts. Be Informed by Data But Be Not A Slave To It. John Avlon: The data is great.

Report 225

Report Media Advertising Advertising 225

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . What to watch for: Data mistakes. This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S.

Survey 98

Survey Data Comparison Analysis 98

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. What do you do to get your community buzzing? What about you?

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16) Social media fragments into niche communities.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Prohibition

MARCH 16, 2022

You may be tempted to bypass platforms like Facebook, due to the current popularity of Tik Tok and Instagram, however data shows that almost 25% of Facebook’s users are between the ages of 18 and 24 – so if this is your target audience, ensure you include Facebook in your plans. Keep an eye on all things relevant for your brand.

Small Business 71

Small Business Advertising Advertising Social Media 71

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

As The Verge put it, “Facebook’s inconsistent statements, its history of errors in reporting on its own ad platform, and its reluctance to share relevant data about Russian hacking have added to its credibility gap.”. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients. What can we learn from these campaigns?

Healthcare 163

Healthcare Social Media Media Education 163