Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead. Provide Value.

B2B 92

B2B Community Facebook How To 92

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Talk about raising community spirits! Coors Light lightens the mood . I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

Prohibition

MAY 30, 2023

The beauty community dominates TikTok with new products and trends constantly. You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. Millie McCarthy tries out these viral products and showcases what they are really like. glambyflo grwm for the london launch of @rhode skin ?

Viral 62

Viral Trends Video Community 62

Melissa Agnes

AUGUST 4, 2014

Influence isn’t all about numbers – AND – just because something goes viral, doesn’t necessarily make it a crisis. Issues can go viral as well , and yet not present long-term repercussions to the organization’s reputation or bottom line (which is the definition of a crisis).

Viral 254

Viral Crisis Case Study Reputation 254

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As advertisers look to embrace this creator-led world with new techniques, like embedding brands into communities, and old ones, like affiliate creator marketing, we expect to see more adtech brands moving to make those campaigns easier to buy, manage and analyze.

Creativity 156

Creativity Meeting Advertising Advertising 156

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 70

Social Media Video Viral Brand 70

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The coronavirus pandemic will pass eventually, but it’s a good reminder to everyone that direct communication helps people feel like part of the team and go about their routine in a relatively normal way. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Stick to the facts.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. Highlighting partnerships with esteemed research institutions, emphasizing robust ethical frameworks, and showcasing community engagement initiatives can build public confidence and establish companies as responsible industry members.

Industry 78

Industry Publicity Ethics Privacy 78

Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

Instagram 62

Instagram LinkedIn Social Media Media 62

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Q: Is there any community out there just for social media tools? Cision can help with that.

Viral 120

Viral Nonprofit Software Social Media 120

NewsWhip

OCTOBER 11, 2023

Due to social media’s power nowadays, an influx of anti-LGBTQ+ consumers propelled the company’s “propaganda” to virality, claiming that their merchandise targeted children, and that their partnership with UK designer Erik Carnell promoted satanism. Could Target have foreseen this backlash?

Reputation 78

Reputation Retail Nonprofit Viral 78

Newsfile

FEBRUARY 28, 2024

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. Stakeholder engagement involves building and maintaining positive relationships and trust with various groups connected to an organization, including employees, investors, customers, and the community. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

Video 150

Video Viral Community Survey 150

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. Celebrities and influencers have embraced the blunt bob trend, further popularizing it across fashion and beauty communities.

Trends 88

Trends Viral Fashion Tools 88

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community. If you can’t dominate the conversation, then change it…or invent a new and narrower one.

Small Business 168

Small Business SMB Local Viral 168

PRSay

MARCH 7, 2024

This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. Dr. Regina Luttrell is senior associate dean and associate professor, Newhouse School of Public Communications at Syracuse University.

Film 104

Film Marketing Sports Hotels 104

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. By leveraging influencer communities and creating relevant content, influencer fan bases tend to be highly engaged and interested in what the influencer has to say.

Brand 118

Brand Branding Video Social Media 118

Stephen Waddington

FEBRUARY 10, 2019

It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It’s an issue I explored in a blog post this week. ??

Viral 68

Viral Journalism Analytics Case Study 68

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 55

Brand Branding Instagram Community 55

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Study 102

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Ethics 73

Ethics Social Media Trends Viral 73

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The coronavirus pandemic will pass eventually, but it’s a good reminder to everyone that direct communication helps people feel like part of the team and go about their routine in a relatively normal way. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Out of sight can’t mean out of mind.

Employee 156

Employee Leadership Viral Small Business 156

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. Lick’s Innovative DIY Content Lick, a wall paint and wallpaper brand, leverages TikTok to showcase its sustainability efforts and engage with its community.

Brand 71

Brand Branding Marketing Fashion 71

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Anger causes much of the stress that currently ripples through our society, agitating elephants and closing down communication. BlackLivesMatter.”.

Communications 197

Communications Viral Fashion Public Affairs 197

5W PR

MARCH 27, 2020

Unlike the previous group, these are people who have become popular solely due to the internet – anything from viral content to constant updates. These are people with the highest levels of engagement, and mostly have influence within a small community and very little experience working with brands.

Film 97

Film Viral Social Media Strategy 97

Prohibition

NOVEMBER 17, 2022

The reaction has been largely neutral/negative, as it may cause confusion and issues for groups and communities. Twitter seems to be amending this issue – but not before it already went viral. After Facebook’s recent group updates, the platform has added a new group option which enables group members to make themselves moderators.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. community, partners, media, social influencers). As he marched, he yelled, “Birds are a myth; they’re an illusion. Wake up America! Your staff? executives, managers, staff, customers) and externally (e.g.,

Reputation 78

Reputation Government Film Viral 78

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

NewsWhip

JULY 15, 2021

If there’s something that mentions the company and is going viral, PepsiCo will work with community managers and copywriters to see if this is an opportunity to engage, respond, or retweet. NewsWhip is one of their main screens during the night so they can track what is trending.

Creativity 78

Creativity Data Trends Analytics 78

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, it’s an ACTIVE group.

Groups 68

Groups Brand Branding Facebook 68

PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. It’s given us the why for working harder, working smarter and delivering more value to those we serve.

Communications 153

Communications Nonprofit Employee Film 153