Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Feel free to start a free trial to get an understanding of the tool. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach.

Community 120

Community Mobile Blogging Publicity 120

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Pinto “We need to get communities involved and tell better stories.” Hammer is a tool. ” Neville G. and largest grocer ( Kroger ). .”

System 78

System Technology Banking Community 78

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136

Tools Publicity SEO Measurement 136

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago.

Software 121

Software Pitching Ethics Privacy 121

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 111

Employee Company Marketing Case Study 111

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. “If Journaling.

Writing 171

Writing Journalism Travel Meeting 171

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Community management. Creative Eye/Design/Photography/Video. Super confused right off the bat. Strategic thinking.

Social Media 174

Social Media Media Analytics Data 174

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. You don’t have to rely on Facebook’s marketing tools to build a loyal following. An active Facebook wall creates the kind of social proof you need to show creativity and authority.

B2B 92

B2B Community Facebook How To 92

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. I used to work from home so that I could concentrate on projects such as planning and writing. This is mine.

Energy 177

Energy Survey Exercises Creativity 177

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

DECEMBER 4, 2018

Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. With these tools, marketers can target their target demographics and speak directly to the buyer’s needs and pain points. Creative skills (26%).

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Most of the tools needed to produce accessible communications are free and readily available.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product.

Tools 60

Tools Pinterest Marketing Media 60

Solo PR Pro

FEBRUARY 3, 2015

Kellye Crane Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She''s a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo. Free ebook: “Get It in Writing!”. Kellye Crane.

Infographics 40

Infographics Creativity eBook Education 40

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 152

Mobile SEO Web Training 152

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? One interesting part of that launch–Target was experimenting with Periscope as a tool to give fans exclusive content from NYC during the launch.

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

OCTOBER 22, 2015

New technology continues to emerge and digital tools change constantly, affecting how we communicate and get our work done. Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. Engaging with Your Community.

Pitching 120

Pitching Community Travel Social Media 120

PRSay

SEPTEMBER 20, 2019

By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.”

Internal 126

Internal International Communications Strategy 126

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Here are a few ways PR agencies should be using tech tools and other resources. Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Two sides of AI in communications “Two things: first, artificial intelligence (AI) will certainly impact the practice of PR in the coming year. It’s like trying to lay down pipe before you even dug a ditch.

Writing 190

Writing Communications Marketing B2B 190

Cision

MAY 9, 2016

Fortunately there are a lot of cool sites and tools that offer free images suitable for commercial use. The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. It is a tool developed to return CC licensed media based upon tag matches.

Engineering 120

Engineering Creativity Google Community 120

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication.

Local 120

Local Radio Community Tools 120

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR There are two other tech vendors I’m aware of that currently claim embedded generative AI tools.

Software 78

Software Case Study Technology Tools 78