For PR, Is ChatGPT An Asset Or Threat?
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence. There’s no dismissing it as a fatally flawed tool or passing fad.
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