Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. Where do you go to learn about your favorite tools, apps, and resources?

How To 44

How To Resources Infographics Tools 44

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. I just hadn’t thought about software that way.

Software 176

Software Measurement B2B Training 176

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can social media & digital tools facilitate major personal and professional changes?

Community 150

Community Social Media Media Education 150

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This bodes well for PR professionals who focus in employee and community relations. It will revive contextual advertising and give rise to new data targeting tools. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies.

Trends 385

Trends Employee Viral Advertising 385

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 173

Analysis Tools SMB Software 173

5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. UGC encourages interaction and fosters a sense of community among travelers. Use social listening tools to track mentions and relevant keywords.

Travel 78

Travel Marketing Privacy Community 78

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Helps build a community around common topics or interests . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share.

Social Media 344

Social Media Media B2B Leadership 344

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. But you have to know what you need before you can select the proper tool.”. Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 370

Training Media Training Crisis Communications Corporate 370

Stephen Waddington

AUGUST 14, 2018

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. During the trip, we would talk about our tool. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We switched our creative PR efforts for educational activities.

Tools 112

Tools Education Film Local 112

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Twitter 405

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach.

Mobile 120

Mobile Community Blogging Publicity 120

Sword and the Script

JANUARY 21, 2025

Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. If youre a parent with a child struggling with math, this is a great tool as well.

Google 157

Google Course Survey YouTube 157

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. Email Marketing Email marketing remains a powerful tool for reaching out to potential and existing customers.

Video 78

Video Trends Marketing Advertising 78

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Use tools that listen to social media to catch feedback quickly. Focus on local reputation marketing and communities.

Reputation 104

Reputation Publicity How To Marketing 104

Prowly

MARCH 4, 2025

You can also use tools like Prowly to ensure the email aligns with your press release, along with tailor-made subject lines designed to increase open rates. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Without a specialized tool, you wouldnt be able to see that.

Trends 104

Trends Reddit Pitching Data 104

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136

Tools Publicity SEO Measurement 136

5W PR

MARCH 26, 2025

Monitor social listening tools to gauge audience sentiment and identify opportunities to adjust messaging or targeting. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Deirdre Breakenridge

DECEMBER 4, 2018

Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Prohibition

JANUARY 21, 2025

From Metas decision to keep community notes off paid ads to Instagrams new tool for testing content with fresh audiences, theres plenty to unpack. The removal of fact checkers and introduction of community notes has caused some concern, however is likely not going to change anything from an advertising perspective.

Community 62

Community Tools Strategy LinkedIn 62

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. So, we are using tools like NewsWhip to monitor things like, how big is the conversation?

Creativity 78

Creativity Data Trends Analytics 78

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. Leveraging Social Media for Community Building Social media platforms offer unique opportunities for toy companies to build and maintain brand loyalty.

Company 78

Company Brand Branding Crisis Management 78

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 81

Creativity Communications Brand Branding 81

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. Experimenting with new resources, tools, platforms and various apps on your smartphone. Every week I continue to learn and tech test.

Big Data 250

Big Data Data Education International 250

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Yet we don’t give strategic PR enough credit when it’s considered as a vague awareness-generating tool that “conditions” the market. The best programs work to create brand advocates through special offers and incentives, but also by building social communities of regular customers.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. The experience of strangers in the same professional community can be as persuasive as that of experts. A social community where a brand interacts with fans and customers is an obvious start.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stephen Waddington

AUGUST 6, 2021

Thanks to the community of 24 speakers and 900 delegates. We’ve also discussed business topics including leadership, purpose; and areas of practice including behavioural science, communication accessibility, creativity, search marketing, and measurement. We’re now seeking speakers and delegates for September.

YouTube 146

YouTube Creativity Community Leadership 146

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A sharing tool is useful to help schedule content throughout the day or week.

Community 60

Community Tools Measurement Crisis 60

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. This list is of free digital marketing tools for non-profits is a great place to start. Solutions: Free tools to the rescue. Project Management.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. Q6: What tools do you recommend for PR pros to help them to sharpen their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

5W PR

AUGUST 21, 2024

This powerful tool has become indispensable for businesses looking to maximize return on investment (ROI), which they can access with the help of performance marketing agencies. A/B testing is another valuable tool within paid social media. Visual formats like images and videos effectively convey messages quickly and emotionally.

Tools 78

Tools Apparel Marketing Advertising 78

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 195

Training Media Training Crisis Communications Corporate 195

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” Empathy wasn’t only conveyed through words, however; it was also seen through the creative content of the emails.

Study 170

Study Brand Branding B2C 170