OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 64

Pitching Consumer How To Meeting 64

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Mark My Words

AUGUST 2, 2022

James Herring, an expert in consumer brands and PR, and co-founder of the agency Taylor Herring, said those figures matter. “If David Alexander, founder and managing director of the sports PR agency Calacus, said many brands have been slow to support on the whole and will be eager to catch up.

Sports 60

Sports Transportation Financial Television 60

Cision

JUNE 12, 2017

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. On Twitter, consumers hear news from journalists immediately as a story breaks.

Advertising 190

Advertising Advertising Radio Television 190

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Brands can’t simply pander to us.

Television 155

Television Instagram Consumer Newspapers 155

Flatiron Communications

OCTOBER 10, 2015

Umpqua Community College in Oregon. As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.”

Sports 28

Sports Crisis Management Employee Crisis 28

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. Dick’s Sporting Goods comes to mind. They’re also answering to a customer base and workforce that want sensible action to protect communities. They know the price of inaction.

Leadership 156

Leadership Corporate Energy Government 156

Reputation Us

JUNE 1, 2023

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Ultimately this ESG involvement translates into an organization’s strength with consumers and makes its reputational rank even stronger. The following is a list of issues.

Technology 78

Technology Interviews Reputation Crisis 78

Landis PR

OCTOBER 11, 2021

After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019.

Local 98

Local Newspapers Sports Video 98

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stephen Waddington

AUGUST 19, 2019

The web and the internet have enabled communities to form around an organisation, topic or issue. These devices have provided the means for consumers to connect to the internet wherever and whenever. The web has overhauled organisational communication and marketing.

Web 60

Web Sports Mobile Government 60

Communications Conversations

JUNE 8, 2017

I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S. Bank which allows me to work on many partnerships with our sports teams.

Banking 113

Banking Sports Financial Corporate 113

Prohibition

JANUARY 27, 2023

The campaign will see over one million meals being donated to those in low-income communities. This was a great way for the brand to make a meaningful entrance into the new year supporting a great cause, whilst also highlighting the Vegan options available to consumers at their restaurants – great work Wagamama!

B2C 62

B2C Creativity Sports YouTube 62

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion.

Corporate 198

Corporate Brand Branding Agriculture 198

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Good PR shouldn’t strictly be for people outside the office.

Publicity 74

Publicity Employee Analysis Radio 74

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. One of the first priorities is to hammer out your communication protocols. What are your consumers saying? Be careful.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Stephen Waddington

JUNE 9, 2020

Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day. Social media interaction is also up significantly lending itself well to the different hours that people are consuming the news as they adapt to the lockdown. The local media picked it up and covered the story.

Radio 89

Radio Skype Print Local 89

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. Sports Social Strategy & Community Management Manager. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Cision

FEBRUARY 24, 2016

What has changed completely, of course, is the myriad of touch points and two-way communications between a brand and its consumers and stakeholders, and the constant flow of content in both directions. . Nike’s partnership with Apple for the running community was a great early digital example of this. Drives my wife crazy.

Corporate 120

Corporate Sports Agency Reputation 120

Cision

JUNE 9, 2016

It’s more entertaining and less time consuming. Before even clicking, a reporter knows what’s inside is different and you have something visual to add. Most people enjoy watching more than they do reading, especially at work. It also shows you went above and beyond to send a pitch. If you’re not using it, you need to start.

Pitching 120

Pitching How To Brand Branding 120

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports.

Retail 225

Retail Consumer Brand Branding 225

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Internal International Social Media 78

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. Dentsu recently came out with a survey regarding consumers’ summer travel plans.

Travel 40

Travel Tourism Airlines Hotels 40

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 101

Mobile Community System Social Media 101

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Here it goes!

Marketing 68

Marketing Sports Blogging Writing 68

Prohibition

DECEMBER 18, 2019

For this reason, universities have increased their involvement across such networks to gain a dedicated community it can engage with on a one-to-one basis through expressing daily life, advice and further information. Universities must use a variety of appropriate content to ensure they appeal to their consumer expectations.

Social Media 62

Social Media Tools Guidelines Media 62

Contently - Strategy

MARCH 11, 2020

I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. While most people already use the challenge/results model, there are other factors to consider. Get permission first.

Case Study 106

Case Study Study Video Writing 106

Mindful Marketing

JUNE 19, 2021

million) Jen Selter – Sport and Fitness (12.8 million) Highly successful influencers undoubtedly share many traits such as strong communication skills and great credibility. Encountering a community of half-century and up social media spokespeople seems about as likely as seeing senior citizen sprinters at the upcoming Olympics.

Social Media 81

Social Media Media Fashion Instagram 81

Mindful Marketing

AUGUST 9, 2019

Most children don’t have advanced conversational skills, and they’re naturally short on life experience and knowledge of topics that tend to be good conversation starters, e.g., current events, food, sports, etc. Fortunately, the program has gained considerable community buy-in. ” Subscribe to Mindful Matters blog.

Corporate 85

Corporate Banking Sports Community 85

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).

Interviews 61

Interviews Marketing Consumer Advertising 61

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community. What are we are we not consumed by? Stories that consume our competitors.

Automotive 65

Automotive Web Meeting Media 65

Deirdre Breakenridge

OCTOBER 20, 2015

As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” Doing these things are “time consuming” if you want to think that way. If we don’t train students these important digital skills while they are in school, who else can train them?

Education 150

Education Training Course Social Media 150