Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. Business Building Career Development Public Relations building relationships community building Networking teamwork

Entertainment & Sports Section New Member Spotlight


What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? Mikolich is the Founder of npm | pr ( ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. PR Specialization interview public relations Sport UFC


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Hospital branding finds fertile ground with sports teams and arenas

PR Daily

Professional sports franchises across the U.S. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark. The program will “align the most powerful brands in New Jersey committed to unifying and inspiring the lives of the families, neighbors and communities throughout the state,” it said.

When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan


Rocking the airways and news channels from all of the local media outlets in Miami to ESPN Sports Center and every outlet in between, stories spread like wildfire on September 25 th about the tragic death of the Miami Marlins’ 24-year-old pitcher Jose Fernandez with an outpouring of messages and mourning on twitter from fellow MLB players, sports reporters, the MLB and MLBPA (Major League Baseball Players Association), fans and even those who never ever knew Fernandez (including myself).

8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

My Bet Is On Fantasy Sports

Flatiron Communications

Umpqua Community College in Oregon. Ad Age reports that these unregulated gambling fantasy sports sites have an eight-figure marketing spend weighed heavily no doubt to capitalize on the start of the football, hockey and basketball seasons, let alone the beginning of the Major League Baseball playoffs: “Tired of watching those two Masshole Pats bros hopping around like House of Pain in that ubiquitous DraftKings spot? The online fantasy sports site has asked former U.S.

Social Media and Sports Trends and Teams to watch for College Football Season

Karen Freberg

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. What I also like is the fact 1) Carl is very active in the #SMsports community and shares his insights on the field, and 2) always experimenting around with new tools and features. Nebraska ties in emotion, stories, and of course – their community and team together – with every post, update, and strategy.

The Real Reason Customers Invest

HMA Public Relations

Featured PR and Sports businesses and brands Community dixieland delight invest Tradition universitiesThis past weekend, one of the University of Alabama’s best known traditions was brought back to life after it was nixed a few years ago following […]. The post The Real Reason Customers Invest appeared first on HMA Public Relations.

“Athletes Are Brands Too” Book Review: A must have for classes and sports programs

Karen Freberg

I felt this is going to be not just a must have book for sports programs and athletes, but for other related disciplines as well like marketing, public relations, etc. All of the examples are applicable not only for sports, but for businesses, teams, universities, and any other established entity. I think this needs to be a must have reading for every student entering a sports program as an athlete. Very happy for you and thank you for all you do for the sports community!

Building a Community: The Next Frontier for Social Media Professionals

Karen Freberg

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? There are a lot of different benefits here for creating your own community here beyond your personal brand, such as: You get the chance to become a resource on a subject you are passionate about. Keep in mind, you have to be active and willing to invest in this community. The Social Media Professors Community.

Power of Online Community: Connecting w/ Social Media Friends

Karen Freberg

An opportunity for your contacts to know you as well I have a bucket list of people I want to meet from my communities on social media. Both Amir and Geoffrey have been very engaged and active in the social media community. We talked about all aspects of social media, sports, and what is happening in the industry. Jess Smith and Mark Burns do this very well when they get social media and sports professionals together (one of these days, I’ll try to make it to one!).

What is the Iowa Hawkeyes Wave?

HMA Public Relations

Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. Featured PR and Sports Hawkeyes Iowa Kinnick Stadium Stead Family Children’s Hospital WaveThe stadium wave has been a part of […]. The post What is the Iowa Hawkeyes Wave? appeared first on HMA Public Relations.

Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks

PR Daily

The cast of “Community” and its creator, Dan Harmon , also created a virtual table reaed and Q&A in May 2020, with proceeds also benefiting COVID-19 response. Sports leagues postpone games, practices after Jacob Blake shooting.

Volunteering – No Pain, No Gain

HMA Public Relations

Volunteering and giving back to my community are very important to me. HMA Public Relations Alison Bailin Arizona Baseball Officials Association breanne krager National Academy of Television Arts & Sciences Nuestros Pequenos Hermanos Phoenix Chapter of the Public Relations Society of America PR Daily PRSA Rachel Brockway Scott Hanson Subway Kids & Sports of Arizona United States Tennis Association (USTA) Central Arizona USTA

So Farah, not so good Freuds

Mark My Words

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Where a war of words with a hostile media may be forgiven, his public battles with fellow runner Andy Vernon on Twitter angered many in the athletics community and bridges were unnecessarily burned.

Adapting Strategies for Effective Storytelling in the Social Media Era


For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Sports Social Strategy & Community Management Manager.

What SM professionals can learn from adidas and K-Swiss

Karen Freberg

There are always the usual cases you can discuss, but I always like to see brands and companies that are pushing the envelope and trying new approaches and reaching out to new communities in unique ways. If you look for example with what K-Swiss and adidas are doing on IG, you can see they are creating content that is visually appealing, but also taps into the human stories of what makes the brand unique for their respective communities.

For sale: neighbourhood stories


He used to drive sports cars, now he says he drives ‘a bus’. According to the official Garage Sale Trail people, the event is about “sustainability, community, commerce and fun … (that) enable new neighbourly connections”. We haven’t lost the art of community. communications community management A young girl munching on a toffee apple visited us this week.

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ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 Under Martinez, ESPN enhanced its relationships with sports leagues, sponsors and other business partners.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Creating a sport around your brand may be the most sophisticated gamification on the planet. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content

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From #Freberg17 to #FrebergAlums: Takeaways and Highlights

Karen Freberg

One of the goals was to increase the social media presence and community for the accounts. All of the platforms increased their follower and community base, but the largest was on Snapchat followed by Instagram. This week marked not only the start of Derby week here in Louisville, but also the end of my sixth year teaching at the University of Louisville (my last as an Assistant Professor).

Monday Roundup: Being of Service

Waxing UnLyrical

Why: By now you know that community is at the core of my Social PR philosophy. Improve an Entire Community through Fundraising. Why: “Community fundraising is about more than raising funds, it’s about having a positive impact on the community as a whole,” says Kari Kiel in this classic WUL post. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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The Top Ten Weight Lifting Blogs

Norton's Notes

Sports Scientist Dr Michael Hartman is rapidly becoming a recognised expert in Human Performance. The success and branding of the gym is also reiterated by its hard-core training methods, successful customers and the community-like feel with members offering advice and information in order to get the most out of your gym experience. Bloggers Social Media Sports bloggers Blogging Tips

The CrossFit PR mayhem

Doctor Spin

Anyone familiar with CrossFit will know just how deeply tied these two brands are with the sport, so these decisions aren’t to be taken lightly. It’s likely that PR professionals will be using this as a case study to demonstrate how one tweet took down not just a beloved worldwide brand, but also an entire sport. The CrossFit sport is now facing a difficult choice. It could be classified as a sport, but CrossFit is first and foremost a brand property.

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

In my time working with top B2C brands, admittedly a golden age of consumer marketing, the PR budget often included sexy elements like big sports sponsorships or deals with celebrity endorsers who were sometimes available for media interviews. I’m a late convert to B2B public relations.

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Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Community building on Facebook is often used by brands and organisations as a means of building support for a campaign. It has been widely criticised for the propagation of misinformation on the platform most recently in a report on fake news by the Parliamentary Digital, Culture, Media and Sport Committee. Propaganda has no place in modern public affairs or public relations. Astroturfing should be called out in the strongest terms.

How PR pros can find niche groups for support and networking

PR Daily

Whichever area you specialize in—investor relations, community relations, media relations, executive communications—the days are long and can require putting out a fire or two. Being part of a community can help pros cope, but where exactly should you turn to ask questions, learn something new or get a little support? Sometimes, communities originate on Twitter. SpinSucks provides a free Slack channel for community members to congregate. PR can be a tough business.

PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

A new term for professional communicators

Stephen Waddington

This includes the culture, events, hospitality, and sports. COVID-19 has paid a reputational divided to organisations that have shown up and played a role within their communities. The next four months are likely to be as chaotic as the last eight.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

Community Engagement. HOAresources, Community Associations Institute and Revmade. HINCHASWANTED, beIN SPORTS with VMLY&R. HINCHASWANTED, beIN SPORTS with VMLY&R. Leveraging Twitter to Build Brand and Community, Cisco. Coming to a Pool Near You: The Polaris Quattro Sport, LEWIS with Polaris. Leveraging Twitter to Build Brand and Community, Cisco Live. Congratulations to this year’s impressive list of finalists.

Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Social activities, sport, and dating are no go. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. Rediscovering community values People are pulling together in ways I’ve not seen in my lifetime. Purpose washing has been called out loudly on social media, likewise organisations such as Sports Direct and Wetherspoons which expected staff to work in defiance of the Government’s stay at home order.

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Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

Red Bull, for instance, has a long history of supporting extreme sports and many of these types of activities have Red Bull to thank for developing into professional elites in their own right — and even Olympic sports in some cases. Woke culture is fast becoming a serious PR challenge.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

Red Bull, for instance, has a long history of supporting extreme sports and many of these types of activities have Red Bull to thank for developing into professional elites in their own right — and even Olympic sports in some cases.

Lockdown creative industry awards 2020

Stephen Waddington

There's no need for industry awards for at least 12 months. I've written up the winners across all categories. In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. I don't think there's any need for any awards this year. The individuals and organisations that have excelled during the COVID19 are all in plain sight.

5 Things PR Can Look Forward To This Summer

ImPRessions - Crenshaw Communications

The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Summer is a good time to review all existing communities and to test new applications.

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Ask the Twitter expert

Axia PR

Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands. As a social media and community engagement specialist, here are my answers to the five common questions about the channel with more than 315 million users. A Q&A with a social media expert.

30 jobs in the PR and marketing world

PR Daily

The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. Community engagement editor—The Register-Guard (Oregon). Break out your fancy chapeau, and pour yourself a minty bourbon delight; Derby Day is approaching. This week’s featured position is for the parent company of the famous event.

COVID-19 opportunities: Where is the money?

Stephen Waddington

Culture, entertainment, and sport need a hard reset. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Longer term brands need to realign with their markets and the communities that they serve.

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together. Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career?