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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.

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A Case for Marketing Ethics

Mindful Marketing

Grant (not his real name) had been working for several months as an intern with a company that sold the products of various manufacturers in a particular business-to-business industry. As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse.

Ethics 94
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The PR Winners And Losers Of 2021

ImPRessions - Crenshaw Communications

Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. Even former Melania Trump wants a piece of the action. Billionaire Astronauts. Jeff Bezos had a good year.

Facebook 310
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Lionesses now worth millions in sponsorship, say PR experts

Mark My Words

James Herring, an expert in consumer brands and PR, and co-founder of the agency Taylor Herring, said those figures matter. “If David Alexander, founder and managing director of the sports PR agency Calacus, said many brands have been slow to support on the whole and will be eager to catch up. We see it in the men’s game.

Sports 60
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How to Pitch Consumer PR with Desiree Dozier, Finn Partners

OnePitch

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

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Tips for Promoting Your Special Event

Landis PR

After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019.

Local 98
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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.