Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. So, when Thomas Murray, the student in my Consumer class, mentioned Smile’s guerrilla marketing during MLB games, I wasn’t surprised for a few reasons. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

PRSay

NOVEMBER 1, 2023

14, Brooks talked with PRsay about her career path and offered advice for students and new pros interested in a career in sports-related communications. I was incredibly passionate about sports. When I was playing, I remember looking around and wondering, “What can I actually do as a career in sports?” I was a college athlete.

Sports 77

Sports Ethics Television Storytelling 77

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

As Digiday explains, “By leveraging a wide range of Yahoo services — from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments — the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment.” Companies on the 2023 Inc.

Communications 156

Communications Enterprise Sports Technology 156

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

NewsWhip

OCTOBER 13, 2022

Hockey Canada is our national governing body for all amateur leagues of the sport. Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. . 3) Sports is an Inherently Risky Bet .

Brand 148

Brand Branding Sports Crisis 148

Mindful Marketing

DECEMBER 20, 2023

As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. Unfortunately, Sports Illustrated isn’t the only organization faking it. It probably helped him, however, to hear me validate his concern. His question to me was more about what he might do or say.

Ethics 94

Ethics Marketing Sports Education 94

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Agility PR Solutions

AUGUST 19, 2021

Retail […]. The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions.

Retail 86

Retail Analysis Industry Sports 86

5W PR

JULY 5, 2023

Messaging The language and key messaging employed in marketing men’s health products are carefully crafted to resonate with male consumers. This includes platforms such as sports websites, fitness magazines, and male-centric social media communities. They can even use targeted advertising during sports events.

Marketing 78

Marketing Sports Advertising Advertising 78

Shift Communications

APRIL 29, 2019

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the early stages of Tiger’s professional career. In other words, Nike is so powerful that it transcends sport.

Sports 121

Sports Retail Consumer Examples 121

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Authenticity concerns Consumers are becoming increasingly savvy.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

DECEMBER 20, 2021

Whenever an athlete ends up on the cover of magazines such as Sports Illustrated, those magazines show others that that athlete has reached a high point in their career and have become very popular.

Brand 88

Brand Branding Sports Consumer 88

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 64

Pitching Consumer How To Meeting 64

Axia PR

SEPTEMBER 22, 2022

Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. The truth is that news consumers love reading about drama, which is why conflict can add great news value to a story.

Comparison 62

Comparison Sports Pitching Consumer 62

Axia PR

AUGUST 14, 2022

PR is a measurement sport, and you must embrace numbers to prove your success and be competitive. This can persuade consumers to purchase your product or service and spread your company’s name. Many people think of public relations as just crisis management and a simplified form of marketing.

Crisis Management 62

Crisis Management Sports Marketing Measurement 62

Flatiron Communications

OCTOBER 10, 2015

As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” (You can’t make this stuff up.).

Sports 28

Sports Crisis Management Employee Crisis 28

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 104

Film Marketing Sports Hotels 104

Sword and the Script

FEBRUARY 1, 2020

The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too?

Sports 111

Sports Advertising Advertising Survey 111

Ronn Torossian

FEBRUARY 2, 2016

It’s the biggest sports show of the year. Plenty of consumers turn on the game just to watch the commercials. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising.

Communications 150

Communications Sports Advertising Advertising 150

Stephen Waddington

FEBRUARY 22, 2021

Journalist Matthew Chapman reports on BAT’s use of paid influencers on Instagram and TikTok, and sponsorship of music and sporting events including an e-sports tournament streamed on YouTube. These campaigns breach the platforms’ own terms and conditions and ethical standards for marketing and public relations.

Ethics 87

Ethics Sports Enterprise Journalism 87

Beyond PR

OCTOBER 7, 2016

Because football now officially holds the title of America’s favorite sport — according to about 33% of sports fans — the fan base is not limited to a specific demographic, but rather is comprised of people across all audience segments. Football fan or not, most Americans are well aware that football season is upon us.

Sports 82

Sports Consumer How To Banking 82

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The DCMS inquiry into influencers highlights risk but ignores its potential. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. When you think of refueling your body with electrolytes, you might think of athletes and sports drinks. Partnering with influencers of the target demographic. Liquid I.V.,

Brand 157

Brand Branding Marketing Sports 157

Mark My Words

SEPTEMBER 14, 2021

The Guardian Emma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts. If she wins she will become one of the hottest properties in British sport, if not the hottest.”

Sports 60

Sports Marketing Media Fashion 60

NewsWhip

NOVEMBER 18, 2021

The “other” category included cars, television shows, sports, and music. Many of the advertisements in the other category were made by athletes or sports teams, while posts about fashion, beauty, and technology were made by more stereotypical influencers or actors. . Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Hobbies and interests. Home and garden. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

Mindful Marketing

MARCH 12, 2023

Most recently, inflation has caused many consumers to monitor more carefully their discretionary spending. In many other industries, such variable pricing is a staple of their revenue streams: Live theatre, concerts, and sporting events have long charged more for better seats. ” ​ Subscribe to Mindful Matters blog.

Consumer 88

Consumer Retail Sports Creativity 88

Mark My Words

AUGUST 2, 2022

James Herring, an expert in consumer brands and PR, and co-founder of the agency Taylor Herring, said those figures matter. “If David Alexander, founder and managing director of the sports PR agency Calacus, said many brands have been slow to support on the whole and will be eager to catch up.

Sports 60

Sports Transportation Financial Television 60

Landis PR

FEBRUARY 21, 2022

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. By Robin Carr .

Media Relations 52

Media Relations Publicity Sports Media 52

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.

Sports 93

Sports Creativity Instagram Local 93

Cision

JUNE 12, 2017

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. On Twitter, consumers hear news from journalists immediately as a story breaks.

Advertising 190

Advertising Advertising Radio Television 190

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. She has experience in corporate reputation management and crafting earned media stories.

Media 96

Media Sports Agriculture Pitching 96

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. Instagram, on the other hand, saw declines in only eight of the 35 industries.

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

MAY 5, 2017

Consumers have so many messages coming at them on multiple channels that some brands can get lost in the shuffle. In order to differentiate themselves, brands must clearly define their audience, understand how they consume their media and focus on creating engaging content on these channels. How can they overcome them?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 144

Television Instagram Consumer Newspapers 144

Communications Conversations

JUNE 8, 2017

I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S. Bank which allows me to work on many partnerships with our sports teams.

Banking 113

Banking Sports Financial Corporate 113