Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Good PR shouldn’t strictly be for people outside the office.

Publicity 74

Publicity Employee Analysis Radio 74

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. One of the first priorities is to hammer out your communication protocols. What are your consumers saying?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 81

B2B Social Media Company Marketing 81

Cision

JUNE 9, 2016

Remember, this isn’t advertising. It’s more entertaining and less time consuming. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Well I have news for you: it’s not. This is media relations. It also shows you went above and beyond to send a pitch.

Pitching 120

Pitching How To Brand Branding 120

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population.

Radio 89

Radio Skype Print Local 89

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports.

Retail 225

Retail Consumer Brand Branding 225

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).

Interviews 61

Interviews Marketing Consumer Advertising 61

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. Dentsu recently came out with a survey regarding consumers’ summer travel plans.

Travel 40

Travel Tourism Airlines Hotels 40

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first.

Case Study 106

Case Study Study Video Writing 106

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 101

Mobile Community System Social Media 101

Cision

AUGUST 3, 2015

The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” From a brand and communications standpoint there is opportunity to build a community on Snapchat, and to share content and to interact in a variety of different ways.

Mobile 120

Mobile Advertising Advertising Facebook 120

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

PR in High Definition

AUGUST 30, 2016

Snapchat’s success is attributed to its ability to tap into a key change in consumer behaviour: users today (especially millennials and younger consumers) prefer visual one-to-one or one-to-few communications over broadcast-style text across public networks. Build your community. Create consistent and authentic content.

Video 54

Video Mobile Pinterest Advertising 54

Sword and the Script

JUNE 18, 2019

14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 115) “Advertising.”. 115) “Advertising.”.

Employee 148

Employee Print Writing Survey 148

Journalistics

APRIL 17, 2013

In other words, you would eventually go to Nike’s website for news and information on all things sports. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. How many of you have seen your community newspaper fold in recent years? Think Local.

Brand 52

Brand Branding Media Local 52

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Broadband internet access became a mainstream consumer proposition in 2000. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. The answer, incredibly, could be found in the seatback of that Southwest flight.

Travel 89

Travel Airlines Hotels Marketing 89

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. This is the largest PR community in the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. We’ve also partnered with Snapchat through our interactive partner, Turner Sports. Consumer behavior?

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. We’ve also partnered with Snapchat through our interactive partner, Turner Sports. Consumer behavior?

Social Media 40

Social Media Media Storytelling Local 40

ZudePR

MAY 31, 2015

“I don’t really draw the (full disclosure) line as it is a bit like sport. “I share to be part of a community. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “Impartiality is important to me, so I’ve chosen not to have advertising.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. Thank you for posting!

Facebook 106

Facebook Twitter Education Industry 106