Landis PR

APRIL 29, 2024

The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. A good place to meet younger decision makers and social media influencers.

Radio 59

Radio Pinterest Television Government 59

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. And for consumers and investors, ESG awards offer good pointers for making informed decisions.

Company 59

Company Report Government Local 59

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. Showcase Value Via Thought Leadership.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 127

Film Marketing Sports Hotels 127

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process.

Financial 164

Financial Video Consumer Data 164

Deirdre Breakenridge

JULY 18, 2018

First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology. “H” is Heart.

Communications 196

Communications Storytelling Groups Community 196

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

JANUARY 13, 2015

[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. 1] Larson, Selena. June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We view the building as a New York City community partner. million-square-foot convention center into a field hospital with 2,000 patient units.

Crisis 86

Crisis Employee Trade Shows Local 86

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

PRSay

MAY 16, 2017

This step is the most time-consuming and challenging, but if you do it right, you can save yourself a lot of time and money in the long run. Beatriz Martinez is the public information coordinator for the Clark County Regional Flood Control District where she runs their social media, community outreach program, and internal communications.

Social Media 99

Social Media Government Community Local 99

PRSay

MARCH 23, 2018

Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need. Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. Help people to help you.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.

Employee 88

Employee Internal International Training 88

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. I follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time.

Leadership 40

Leadership Twitter Small Business Storytelling 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Source: GNP Company). How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

APRIL 7, 2016

All around the world, content consumers are bombarded with ads, shared stories, social posts, and more. Is your goal driving leads, targeting trade media, increasing awareness of thought leadership content, launching a new product, or attracting new investors and funders? However, your audience is busy (just like you and me!).

Local 40

Local Internal International Energy 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. We took a picture and it was featured prominently in our holiday letter than year.

Insurance 71

Insurance Insurance Healthcare Technology 71

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

JUNE 5, 2015

If you’re having issues managing your time (or what I refer to as work/life integration), I’d recommend reading or watching Stew Friedman’s “Total Leadership.” The Wharton professor describes how to perform well in all domains of your life – work, home, community and self. Crystal Schweim, vice president-public relations, OLSON.

How To 60

How To Meeting Local Google 60

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Based on your company’s research, what are some communications best practices related to COVID-19 vaccines?

Communications 187

Communications Insurance Insurance Community 187

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Shashi Bellamkonda, CMO, Surefire Local. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire.

Brand 246

Brand Branding eBook Leadership 246

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

SEPTEMBER 19, 2017

serve up a localized CTA for those in your city). Consumers can ask questions without leaving your site and with minimal effort. Reporting Dashboard: What KPIs matter to your leadership? Keep your customer happy and engage them individually through your growing social community. And, the beautiful part, it’s free.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF).

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. B2B buyers consume information from a range of sources. 36% “industry/professional online communities/social networks,”. 11% “local or national professional trade associations.”. 27% “web searches,”.

B2B 100

B2B Trade Shows Survey Study 100