PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic.

Trends 184

Trends Video B2C Measurement 184

Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more. Registration for the free SAE WCX Expo and paid technical programs can be done here.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Engaging LGBTQ communications professionals with experience is best.

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Extends the reach of thought leadership content . Helps build a community around common topics or interests . Social media marketing and PR have recently become inseparable. There is no cost to use it. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. These partnerships open doors to new markets and communities, strengthening your foothold.

B2B 79

B2B Marketing Measurement Consumer 79

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. ” 2020 Brings A Leadership Test. Leadership is hard to define, except when it’s absent.

Leadership 156

Leadership Corporate Energy Government 156

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) And yet, there’s literally no other way if you’re committed to creating a diverse and inclusive workplace.

Internal 107

Internal International Groups Employee 107

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Executive Thought Leadership. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 127

Publicity Small Business Trends Leadership 127

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” And as America begins to open for business again, the messages may change, but the email communications are likely to stay strong.”.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources.

Leadership 81

Leadership Strategy Energy Advertising 81

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. That results in personalized and significant media opportunities affecting a specific community. It can search Q&A sites and forums to help users keep track of what a given community is asking about.

Tools 232

Tools Radio Trends Pitching 232

PRSay

AUGUST 24, 2020

The COVID-19 crisis has changed how organizations market and consumers react. Travel restraints imposed in response to the coronavirus pandemic have increased the importance of addressing consumers or donors within their own specific neighborhoods and geographical areas, with messages that pertain to them.

Communications 156

Communications Nonprofit Consumer Travel 156

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. You launch your exciting new social media campaign only to hear… crickets….

Crisis 312

Crisis Twitter Community Conference 312

PRSay

SEPTEMBER 19, 2022

According to a study by Golin , Black Americans are 75 percent more likely to live near commercial facilities that produce noise, odor, traffic or emissions that directly affect their communities. Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority.

Company 146

Company Chemicals Public Affairs Survey 146

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Is that kind of message in line with the community you have and are trying to build? They did it strategically.

Strategy 78

Strategy Brand Branding How To 78

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response.

Crisis 113

Crisis Digital PR Retail Reputation 113

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year.

Trends 157

Trends Nonprofit Consumer Newspapers 157

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships. Nor has PR embedded itself into academic community and its thought leadership and alumni networks. Ad dollars will move to influencer marketing.

Trends 185

Trends Storytelling Corporate Leadership 185

Stern + Associates

DECEMBER 8, 2022

Social media is a great tool for executives to advocate for big industry issues and communicate how they’re using their expertise for the greater social good. As more consumers expect CEOs to speak out on key issues , it’s important to craft a strategy that accomplishes this in an authentic way that’s true to the brand.

Social Media 85

Social Media Strategy How To Media 85

PRSay

APRIL 15, 2021

If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. ’ ‘How are our customers/consumers impacted?’

Company 187

Company Employee Internal International 187

Stern + Associates

OCTOBER 17, 2023

scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Through the Science Envoy Program, eminent U.S.

Technology 120

Technology System Government Groups 120

Communications Conversations

MAY 12, 2020

For starters, she was a VP before her 30th birthday–she has natural leadership abilities. Scaling to the professional side, at Cambria, we (and very quickly) created curated content that we could bring to both consumers and trade partners to offer them value and speak to them at a time when let’s face it, things are uncertain.

Airlines 116

Airlines Travel Local Leadership 116

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” Neville G. and largest grocer ( Kroger ).

System 78

System Technology Banking Community 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Promoting leadership. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications. This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

Shift Communications

FEBRUARY 1, 2022

94% of consumers said it is important that the companies they engage with have a strong purpose. It’s often a proof point of the culture and relationship between leadership and the larger teams. Proof of Brand Values. Activism, advocacy and social action were critical for 2021. Inspiring Work. Reach out to rseth@shiftcomm.com.

Brand 135

Brand Branding Employee Case Study 135

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Keeping in mind desired business outcomes to advance your organization, think about stories that will move stakeholders, community members, prospective students and potential donors to action. If so, how? Look closely and you’ll find plenty of stories. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

MAY 18, 2021

37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. 30% said, “new technologies that are helping businesses and consumers.”. 29% said, “more research-based, thought leadership content covering topical issues.”.

Study 165

Study Communications Survey Pitching 165

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 98

Financial Agency Conference Resources 98

Reputation Us

JUNE 1, 2023

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Ultimately this ESG involvement translates into an organization’s strength with consumers and makes its reputational rank even stronger. Action 4: Promote Thought Leadership.

Technology 78

Technology Interviews Reputation Crisis 78