PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PR in High Definition

JUNE 28, 2022

To put it simply, they engage in brand reputation shaping, rather than so-called ‘rainbow washing’ – using rainbow colours and imagery to suggest to consumers that a brand supports LGBTQ+ equality, without backing these campaigns up with concrete action. Globally, the LGBTQ+ community possesses a whopping $3.7

Reputation 62

Reputation Community Training Consumer 62

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 26, 2023

” ~ Morgan McLintic , CEO, Firebrand Communications 6. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un.

Company 105

Company Marketing Education Data 105

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Here are some interesting posts by or about the PR technology community that stood out to me this month: Tressa Robbins writes about PR ethics for Burrelles. What makes them appear strong, is actually a weakness.

Technology 82

Technology Company Analytics Writing 82

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. ” Defining “ greenwashing “ and its repercussions.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. ” Defining “ greenwashing “ and its repercussions.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. ” Defining “ greenwashing “ and its repercussions.

Ethics 40

Ethics Guidelines Handbook Local 40

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. The FCC is investing in providing access to communities that do not have broadband. Emerged Trends. Content optimization for the mobile and semantic web. As of 2013, 3 percent of the U.S. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ money that is currently going to Santa Barbara’s El Centro SB, a mutual aid and community organization.’

Instagram 60

Instagram Brand Branding Publicity 60

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Megan Ayotte , founder, May Ott Communications (nominated by Allison O’Keefe). They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

JULY 30, 2019

“Grab a pen and paper and write down what you stand for. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. RJ Taylor, CEO and Founder of Pattern89.

Case Study 50

Case Study Privacy Data Technology 50

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career? After all, PR folks are called pract itioners, right?

Education 150

Education Training Course Social Media 150

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Karen Freberg

NOVEMBER 30, 2018

I have to admit, I probably consumed more coffee this semester than any other semester before. It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. It has truly been one fabulous journey! Amazing clients.

Groups 66

Groups Tools Video Storytelling 66

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel.

Analysis 60

Analysis Technology Tools Exercises 60

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? This is the largest PR community in the world. A lot of people ask me what I do to manage to run so many communities and my business.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mindful Marketing

SEPTEMBER 8, 2018

Before going further, I need to say that I really didn’t want to write about this ad. ” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? Like the ethical analysis, assessment of the commercial’s likely effectiveness has also been complicated.

Sports 50

Sports Ethics Public Affairs Analysis 50

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Maxim Behar

NOVEMBER 15, 2023

However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. You can communicate a news story in an insanely boring way that nobody understands or pays attention to. Host: And what do you think the Bulgarian society failed to take from your Jewish community?

Hotels 64

Hotels Newspapers Journalism Ethics 64

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

PR 20/20

NOVEMBER 29, 2018

This can be applied to predicting: email clicks and open rates, lead conversions, customer churn, content and creative performance, optimal ad budget distribution, ideal price points, audience targeting, consumer needs and preferences, product purchases, campaign ROI and hundreds of other use cases. Be curious. Explore AI. You have a choice.

Marketing 47

Marketing Technology Training Privacy 47

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” That partnership can really enrich your content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” That partnership can really enrich your content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

PR Conversations

FEBRUARY 5, 2015

In the second half of his guest post, Mike Spear suggests 20 female speakers who specialize in “science communications” and who he believes, individually or collectively, can help conference organizers to achieve at least some of the above. It appears she is now director, caucus and community outreach for the Premier of Alberta.

Communications 40

Communications Conference Government Policies 40