Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Always start with editorial guidelines. Understanding what the decision-makers want before you begin writing is a major timesaver. Most online publications have editorial guidelines. Write for the audience. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. If one thing is certain, technology and the media will continue to change. We can help!

Pitching 96

Pitching Print Measurement Report 96

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. How do you imagine it? We must be very careful.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Communications Conversations

AUGUST 27, 2019

Blog content from people with varying writing skills (this even applies to some “media “sites now). Communication behaviors have changed. Today, they’re absolutely a key way we all communicate. Technology has changed communication behaviors, too. Now, think about how you communicate today.

Handbook 131

Handbook Guidelines Print LinkedIn 131

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Buzzwords seem endemic to all industries, but technology may be the worst offender. If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing.

Pitching 136

Pitching Writing Journalism Guidelines 136

Ishmael's Corner

JUNE 8, 2015

It seemed as though no one missed a breath in the attempt to catch all the action, and I’m still not sure if the reporters and editors had any time to sleep between writing and designing 15 pages of fresh content, ready for consumption each morning.). As a result, communicators must quickly get their message across without diluting the story.

Communications 60

Communications Film Guidelines Pitching 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 141

Survey Measurement System Education 141

ImPRessions - Crenshaw Communications

MAY 1, 2018

When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. Pay attention to the headline.

B2B 147

B2B Leadership Customer Service eBook 147

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Once you have identified your influencers and established communications, it is time to determine if you want to work together. Do not expect influencers to write for free. Were contract guidelines met?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. without nofollow, sponsored tags) is technically against Google’s guidelines and will be marked as spam. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Cision

DECEMBER 29, 2017

A high-quality, high-resolution product photo will effectively communicate its features. Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Create a worthwhile Instagram contest. You must woo your viewers into liking you!

Instagram 120

Instagram How To Guidelines Facebook 120

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. I really like telling stories. It’s a challenge and I love it.

Ethics 105

Ethics Data Training Agency 105

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. According to Fred Garcia, head of Logos Consulting Group, companies need to write their responses in advance. So, as a PR pro, how do you even begin to combat this phenomenon?

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

JULY 18, 2018

Understanding data has become a critical part of modern communications. Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Data 60

Data SEO Engineering Strategy 60

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. social media, the real-time news cycle, two-way communication, etc.). 2- Put your IT systems through a vulnerability audit.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Beyond PR

JUNE 27, 2017

Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Taylor Loren of Later writes that there are two different types of hashtags on Instagram : branded and community. His areas of interest include statistics, technology, and content marketing.

Instagram 69

Instagram How To Mobile Community 69

Flatiron Communications

SEPTEMBER 30, 2015

Writing on the platform, Medium’s operations chief Andy Doyle noted: “This investment strengthens Medium for the foreseeable future and allows us to continue, heads down, running hard to fully realize our vision.” that are focused on technology for the enterprise, not the consumer.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. They may not understand how to write for an online audience. For content development, that means staying on top of the latest tools and technologies to create and curate content. It means honing writing skills. They understand what you’re trying to achieve at a 10,000-foot level.

Agency 133

Agency Resources Employee Internal 133

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. Instead of focusing on reaching consumers, marketers are best served writing for a business-minded audience.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. What it IS is effective communication.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 122

B2B Marketing Survey Software 122

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Media logic is defined as a form of communication, and the process through which media transmit and communicate information. Writing Technologies eJournal. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. Ad Age gave ChatGPT this prompt: “Write a 30-second commercial that brings Jesus to the Super Bowl.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of

Survey 178

Survey Marketing B2B Study 178

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote.

Publicity 85

Publicity Training Technology Data 85