Stuart Bruce

JULY 16, 2014

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Rather than relying on the PR and communications team to produce content you can enable real experts to write it.

Blogging 144

Blogging Writing Guidelines Film 144

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 122

Communications Crisis Internal International 122

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JUNE 9, 2022

Additions include a chapter focused on inclusive reporting and editing, with updates on how journalists and communicators should cover and refer to disabilities, race, gender and sexual orientation. Terrorism and terrorist should only be used when attributed to authorities, AP’s revised guidelines say.

Guidelines 134

Guidelines Storytelling Report Community 134

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Differentiate and prepare your communications appropriately. HubSpot, 10 Crisis Plan Communication Examples (and How to Write Your Own).

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Guidelines Construction 111

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. By the same token, U.K.

B2B 295

B2B Industry Company Case Study 295

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.  3.    Institute Brand Guidelines to Navigate your Communications  . Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences.

Writing 60

Writing Blogging Content Marketing Web 60

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. AI can enhance productivity and speed up the process of things, but it will never be able to replace the creativity and communication style of human creators. Don’t neglect brand guidelines.

Guidelines 62

Guidelines B2C Tools Creativity 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Always start with editorial guidelines. Understanding what the decision-makers want before you begin writing is a major timesaver. Most online publications have editorial guidelines. Write for the audience. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

JUNE 23, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. The short answer: “No.”. They read it.

Writing 64

Writing Guidelines Sports Data 64

Mindful Marketing

FEBRUARY 4, 2024

Despite my decades of driving experience, I’m no expert on road signs, so I reached out to a few people in my home state of Pennsylvania who are well-qualified to address the FHWA’s new guidelines. The source of the latter guidelines is mainly the Pennsylvania Department of Transportation, or PennDOT.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Deirdre Breakenridge

AUGUST 18, 2017

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming. Every internship is different. Lastly, love what you do.

Internal 284

Internal International Guidelines Writing 284

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google.

Mobile 135

Mobile Real Estate Web Google 135

The Hoyt Organization

FEBRUARY 19, 2024

Respond to their review by recognizing their concerns and then offer a direct channel for further communication. For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience. These guidelines create a standardization for responding to negative feedback.

Policies 95

Policies Construction Reputation Privacy 95

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. Good morning. Maxim Behar: Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Presspage

JUNE 11, 2019

But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor would proof, edit and approve press releases before they were submitted to the media -- catching errors, fixing typos and checking facts. Beyond the Grammar Police. What Fake News?

Communications 60

Communications Storytelling Instagram Guidelines 60

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Write clear, crackling prose with emphasis on the main point and any key takeaways. Unless the PR is specifically for an industry publication where jargon is both common and expected, write for the general public or the layperson with an interest in the topic.

Guidelines 88

Guidelines Creativity Report Writing 88

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. Help / Customer Support We are constantly updating the ‘how to’ articles in the Burrelles Help Center (accessible through the platform). We can help!

Pitching 96

Pitching Print Measurement Report 96

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? aren’t using any particular style.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Communications Conversations

AUGUST 27, 2019

Blog content from people with varying writing skills (this even applies to some “media “sites now). Communication behaviors have changed. Today, they’re absolutely a key way we all communicate. Technology has changed communication behaviors, too. Again, think about how you communicated 10 years ago.

Handbook 131

Handbook Guidelines Print LinkedIn 131

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing. Read your writing through critical eyes, and make sure each word works toward your larger point.

Pitching 136

Pitching Writing Journalism Guidelines 136

Ishmael's Corner

JUNE 8, 2015

It seemed as though no one missed a breath in the attempt to catch all the action, and I’m still not sure if the reporters and editors had any time to sleep between writing and designing 15 pages of fresh content, ready for consumption each morning.). As a result, communicators must quickly get their message across without diluting the story.

Communications 60

Communications Film Guidelines Pitching 60

Onclusive

JUNE 28, 2017

“One of our best practices is reporting in a way that shows a clear return on investment for 3M activations, which ensures that the results tie back to the business objective and communications strategy,” said Branch. Adhere to internal communications guidelines when possible. Demonstrate connectivity. Less is more.

Report 150

Report Marketing Guidelines Internal 150

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. Lots of ghostwriters work with CEOs to write LinkedIn updates. This is where guidelines have an experienced person doing the work make a difference. Humanize it. Cross-talk.

B2B 103

B2B Twitter Brand Branding 103

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

JANUARY 11, 2018

Therefore, instead of using writer-centric measures, think like your reader and calculate in terms of time, suggests Roy Peter Clark, vice president and senior scholar at The Poynter Institute and author of the book “Writing Tools.”. Despite these guidelines, PR pros continue to send reporters elaborate pieces of content.

Guidelines 150

Guidelines Survey Google Study 150

PRSay

JULY 6, 2020

Open up communication further. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Encourage community service. The CDC also has guidelines that you can follow. Remember that we’re all in this together.

Employee 187

Employee Skype Meeting Nonprofit 187