ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces.

B2B 295

B2B Industry Company Case Study 295

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Web3 refers to a possible future stage of the internet that would be based on cryptocurrency -related blockchain technology.

Banking 182

Banking Technology Guidelines Sports 182

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

Privacy 64

Privacy Ethics Guidelines System 64

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 147

Analysis Tools Software SMB 147

Burrelles Fresh Ideas

MAY 14, 2024

Social media has become an inseparable part of daily communication between people and businesses. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. More than 1 billion people worldwide have some type of disability. billion each year.

Social Media 85

Social Media Media Video SEO 85

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. There’s a huge spike in AI in communications and media as well as interest in VC circles. Being a old long-serving PR professional means I have seen a lot of technology come and go.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. There’s a huge spike in AI in communications and media as well as interest in VC circles. Being an old long-serving PR professional means I have seen a lot of technology come and go.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Newsfile

DECEMBER 13, 2023

” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. This article offers AI prompts to help IR professionals enhance outcomes and address communication needs more effectively.

Financial 105

Financial Crisis Management Training Analysis 105

Shift Communications

DECEMBER 14, 2022

So, it was really about producing a piece of communication that showed the benefits of both. Heath: Everyone has a product, an app, some sort of technology. Through a ton of research, we uncovered out insight: choosing a technology platform is a battle. Citrix is an incredible company with these incredible technologies.

Community 78

Community B2B Social Media Video 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. There is the war with tanks, missiles, and guns, the other is the communication war. And I don’t see any winners in this communication war. How do you imagine it?

Ethics 64

Ethics Guidelines Comparison Creativity 64

NewsWhip

NOVEMBER 15, 2023

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance. NewsWhip’s application of AI and GPT adheres to the guidelines set by the CIPR , reflecting our commitment to upholding the highest standards of ethical AI use.

Guidelines 97

Guidelines Ethics Analysis Trends 97

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. It’s not about the logo. The familiar McDonald’s arches were clumsily pulled apart.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. This piece on emerging technologies written for a supply chain trade is a great example.

B2B 136

B2B Guidelines Writing Pitching 136

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. If one thing is certain, technology and the media will continue to change. We can help!

Pitching 95

Pitching Print Measurement Report 95

Communications Conversations

AUGUST 27, 2019

Communication behaviors have changed. Today, they’re absolutely a key way we all communicate. According to the Journal: “Once viewed as a frivolity, emojis are now key to clear and concise communication, esprit de corps and cultivating a shared corporate culture.” Now, think about how you communicate today.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Stephen Waddington

AUGUST 26, 2020

The guidelines are timely. We are cognisant of living in transformational times and the rise of AI is just one of those factors that is exacerbating the experiential impact on communicator’s working lives,” Professor Ralph Tench, Director of Research, Leeds Business School.

Ethics 140

Ethics Guidelines Data Education 140

Ishmael's Corner

JUNE 8, 2015

It was in this war zone of hopeful aspirations and crushed dreams that I began to see the thread that not only connects these international filmmakers, but also communicators everywhere. However, in order to generate interest in an idea, it’s vital to know how to communicate that idea well. 2) Know Your Audience.

Communications 60

Communications Film Guidelines Pitching 60

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

Stuart Bruce

JULY 16, 2014

Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10.

Blogging 144

Blogging Writing Guidelines Film 144

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 140

Survey Measurement System Education 140

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The issues drove headlines more broadly, across business and top-tier technology media. Different CTV product manufacturers have different ACR guidelines in place. The post Ad Tech PR Predictions For 2020 appeared first on Crenshaw Communications. It’s hard to scale, although that will change quickly as CTV grows.

Privacy 156

Privacy Advertising Advertising Data 156

Cision

JUNE 22, 2017

MCS has been a driving force in healthcare communications over the past 30+ years, so I’m most excited for the opportunity to build on that legacy by steering us in the direction of success for the next 30 years. I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Deirdre Breakenridge

APRIL 11, 2016

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines? On Tuesday, April 19th at 8:30 p.m. We’ve heard of #AdTech and #PRTech … what is FinTech?

Financial 150

Financial Community Social Media Guidelines 150

ImPRessions - Crenshaw Communications

APRIL 19, 2018

A unified PR or communications strategy that is revisited once per quarter will support the strongest outcomes. A good technology PR team will respond in short order to any emails or calls. These are communications professionals. They should be aces at proactive communication. If they don’t create, they wait.

Agency 136

Agency Guidelines Course Meeting 136

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. Though there are several lessons to be gleaned from this, perhaps the most important is how critical communications planning is to mitigate risk in situations like this.

Crisis 36

Crisis How To Guidelines Reputation 36

Cision

DECEMBER 29, 2017

A high-quality, high-resolution product photo will effectively communicate its features. Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Create a worthwhile Instagram contest.

Instagram 120

Instagram How To Guidelines Facebook 120