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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession.

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Supporting your client partnerships with PR

Landis PR

This recent announcement yielded multiple broadcast and print stories. Public-private partnerships, like last year’s opening of a new behavioral health center serving vulnerable communities in San Francisco. You’ll definitely want to take a “his, hers and ours” approach to make sure that each partner’s voice is heard.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trade pubs are a community network. Digital and print trades in a given sector are tantamount to a virtual business community.

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Challenges and changes for PR in 2021

Stephen Waddington

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

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Why ROI and PR are like Oil and Water

Doctor Spin

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Cover photo by Jerry Silfwer ( Prints / Instagram ). No investments in PR = the return of PR is still a number.

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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

There’s a whole community of like minded people you can lean on. Janet Falk, Falk Communications and Research. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. 5 solo PR pros share how they structure their work day.

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