PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. Weiner spoke with John Elsasser, editor-in-chief of Strategies & Tactics , during a Feb. Another category, comparative measurements, evaluates campaign results against established benchmarks.

LinkedIn 124

LinkedIn Strategy Measurement Analytics 124

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition. Download this case study to learn how Edmunds: .

Measurement 370

Measurement Case Study Automotive Media 370

Konnect Agency

JUNE 8, 2022

If you’re going to refresh your website with modern design principles, you better have an SEO strategy in place to ensure you’ll be found by the right customers. The post Leverage Your Website to Position Your Brand as a Category Leader appeared first on Konnect Agency.

Brand 52

Brand Branding Mobile Analysis 52

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Global Marketing Strategy, IFAW. A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities.

Media 370

Media Comparison Software Enterprise 370

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. Strategies That Work. Public relation is an integral part of this process.

Company 78

Company Strategy Software Writing 78

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. If you don’t define from the get-go what success will look like, it’s difficult if not impossible to set the right goals, develop the right strategy and measure how well you’re doing. What keeps them up at night?

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

” Just take a look at the LUMAscape above to get an idea of the adtech display category. The category is only getting more crowded, and the environment more fragmented. With the right PR strategy or partner, adtech companies can propel their brand to the forefront, reaching the right audiences and setting themselves apart.

Publicity 203

Publicity Marketing Advertising Advertising 203

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

ReimaginePR

APRIL 9, 2020

Strategies for Organizing a Special Event for Men Who’re’Mail Order Brides’ The presence of a’Mail Order Brides’ club may add value. Yet there are strategies. Yet there are strategies. The event organizer usually has to purchase the gowns.

Strategy 120

Strategy Groups Meeting 120

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences.

Conference 304

Conference B2B Content Marketing Case Study 304

Contently - Strategy

FEBRUARY 16, 2023

Building an SEO Strategy with NLP in Mind Given these changes, how can content teams effectively use NLP to drive impact with their SEO-focused content? Using NLP, Google categorizes search queries into four categories —navigational, transactional, promotional, and commercial. Align your SEO strategy with audience research.

SEO 93

SEO Strategy Google Engineering 93

Agility PR Solutions

DECEMBER 21, 2020

the latest generation of retail, and the next era of the sector’s evolution, characterized by marketplaces mastering personalization at scale, big data being effectively leveraged, and category domination by fast-paced, agile brand manufacturers, asserts new research from digital commerce data, insight and advisory firm Edge by Ascential.

Retail 85

Retail Strategy Brand Branding 85

Communications Conversations

SEPTEMBER 10, 2021

But, the concept of adding an audio content strategy to your work isn’t as crazy as it might have seemed just a few short years ago. 12+ population are now weekly online audio listeners, an all-time high for this category. . 12+ population are now weekly online audio listeners, an all-time high for this category. .

Strategy 130

Strategy Brand Branding Analysis 130

Cision

AUGUST 21, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. Sansa Stark: Tweak Your Strategy. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

FEBRUARY 14, 2017

Social shares are sometimes a metric I’ll include in the visibility category, depending on the client. Sometimes I’ll include backlinks in this category – as a measure of quality. The post B2B Blog Metrics: 4 Effective Categories to Measure Success appeared first on Sword and the Script. 4) Marketing impact.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Thought leadership can very easily go hand-in-hand with press releases and media placement, bringing together three main elements of PR programs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Remote PR Jobs

DECEMBER 12, 2022

Like any marketing strategy, it is important for clients to identify their company goals. It is crucial for you and your PR team to understand every element of your client’s brand in order to implement the best PR strategies. Categories. All Categories. What are your goals for using PR? FIND ONE NOW. social media.

Privacy 264

Privacy Meeting Strategy Social Media 264

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. “What do people not understand about your job/business/category?” The software can make a huge difference in revenue, yet the category is narrow. Be curious.

How To 310

How To Transportation Software Employee 310

Onclusive

NOVEMBER 17, 2021

While sentiment monitoring and analysis technically falls under the Social Factors category of PESTLE since it tracks opinions, attitudes and buying behavior, brand perception is often affected by other factors, including political, economic and environmental influencers. Having this data at your fingertips covers all six PESTLE categories.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

DECEMBER 1, 2021

One of the rankings they provide is ROI, and Onclusive has consistently rated #1 for this and many other categories over the past few years. Onclusive is leading the industry with an average time to ROI within 12 months, and 78% of our customers see ROI in 12 months or less: How do Onclusive’s customers achieve such a fast ROI?

How To 397

How To Software Media Analytics 397

Mindful Marketing

APRIL 1, 2024

The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand? Actually, the company already tried the individual branding strategy, which is why there’s Propel.

Brand 85

Brand Branding Sports Chemicals 85

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Often we work with trade journalists who cover highly technical categories and need commentary and background from specialized experts. . Cybersecurity is one of those categories. We may also work to earn media coverage that will be read by a rarefied audience that ranges from senior executives to CEOs. Dark Reading. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Shift Communications

MAY 10, 2022

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. What’s working — concise, quality and consistent videos: When it comes to TikTok marketing strategy, balancing entertainment and brand promotion is a thin line to walk.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Sasha was one of two PR professionals named to the “Mentors” category. As VP, Sasha oversees strategy and execution for many of the firm’s sales tech and other enterprise technology clients. Sasha joined the B2B tech PR firm in 2021 as PR director and was quickly promoted into a VP role.

Agency 156

Agency Communications Enterprise B2B 156

Onclusive

NOVEMBER 4, 2021

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. What is PESTLE analysis? Economic factors.

Analysis 370

Analysis Tools Policies Reputation 370

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

Flack's Revenge

OCTOBER 21, 2021

They are miscategorizing us (or there is no category) – what to do? Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It gets down to creating and owning a category. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

They are miscategorizing us (or there is no category) – what to do? Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It gets down to creating and owning a category. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

Communications Conversations

FEBRUARY 10, 2021

Not many people know about the latter part of that strategy, but let’s start by talking about the first part. Here’s a smattering of what those looked like: Pretty straightforward–not even sure this falls in the “funny” category. And, they were going to give away some money to some good causes. You decide.

Twitter 97

Twitter Brand Branding Strategy 97

Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. Promoted Profile is an advertising strategy where you pay to have people discover your Facebook Page. September + October.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

5W PR

SEPTEMBER 23, 2019

We’ve written before about the idea of tailoring a brand’s content marketing strategy to the platform the content will be published on. So, when crafting a content marketing strategy that converts, it’s important to ask what purpose each piece of content serves to the consumer.

Strategy 83

Strategy Case Study Reputation Content Marketing 83

Stern + Associates

SEPTEMBER 29, 2023

As a marketer, it may be helpful to spend time thinking about where your company’s audience of current and potential customers falls, organizing them into certain mindset categories across a continuum. Mapping your audience’s mindset to messaging is a key component of how we approach communications at Stern Strategy Group.

Company 98

Company Exercises Banking Groups 98

Melissa Agnes

JANUARY 22, 2015

I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. Their entire communications strategy is one that can and should be used as an example. Looking at their Instafax strategy is a good place to start. Tweet this!).

Crisis Communications 154

Crisis Communications Crisis Strategy Communications 154

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Thought leadership can very easily go hand-in-hand with press releases and media placement, bringing together three main elements of PR programs.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. by 2024. .

Trends 170

Trends Advertising Advertising Video 170