Agility PR Solutions

MARCH 28, 2024

In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.

Creativity 110

Creativity Communications Print Media 110

Agility PR Solutions

JULY 7, 2021

New research from creative studio Shaped By finds that tech marketers looking to carve out a competitive edge in the post-COVID world are embracing creativity and taking […]. The post ‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age appeared first on Agility PR Solutions.

Creativity 155

Creativity Strategy Marketing Crisis 155

Agility PR Solutions

JULY 14, 2022

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

Creativity 85

Creativity Agency Report Strategy 85

Agility PR Solutions

JUNE 9, 2024

Content co-creation stands as a transformative strategy, empowering brands to collaborate and innovate like never before. This approach involves sharing the creative process with consumers and partners and harnessing collective expertise to craft messages that resonate more deeply with audiences.

Strategy 101

Strategy Creativity Consumer Brand 101

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

Creativity 117

Creativity Agency Enterprise Crisis 117

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. A well-designed PR strategy should be that voice. PR strategies must strike a delicate balance—highlighting the benefits of the tech while addressing concerns and potential downsides in an open, transparent manner.

Technology 170

Technology Strategy Privacy Healthcare 170

Agility PR Solutions

JUNE 4, 2024

It goes beyond a solid grasp of law—it requires the sync of legal craftsmanship with the creative strategies of public relations.

Strategy 106

Strategy Publicity Crisis Reputation 106

PRSay

MARCH 14, 2022

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” history — stands to bring a broad array of perspectives and creative ideas to U.S. The creativity and innovation they offer may surprise you.

Creativity 119

Creativity Employee Survey Internal 119

Ronn Torossian

AUGUST 24, 2020

The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […].

Retail 195

Retail Creativity Agency Brand 195

Stern + Associates

JUNE 20, 2023

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. We talk about what creativity means in the context of “creative machines” and he tells us about his autonomous robot that paints stunning works of art. Is AI on the path to sentience?

Creativity 118

Creativity Meeting Groups Technology 118

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. 2) Change Your Surroundings.

Creativity 98

Creativity Publicity How To Policies 98

PRSay

MARCH 29, 2022

Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Farmer, a frequent contributor to Strategies & Tactics , spoke to PRSA Editor-in-Chief John Elsasser on March 24 for the latest episode of “Strategies & Tactics Live.”

Creativity 146

Creativity Print Software Writing 146

Ronn Torossian

MAY 16, 2019

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on.

Creativity 150

Creativity Employee Marketing Advertising 150

ImPRessions - Crenshaw Communications

MAY 28, 2020

It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. The strategy doesn’t need to tackle every possible business angle from the get-go.

Strategy 287

Strategy Media Measurement Product Launch 287

Frederik Vincx

MARCH 7, 2024

4 creative ways to align teams Strategic work can be collaborative and fun. Visualize strategy to make strategic collaboration sessions more: Engaging ↳ Doing over talking. Visual thinking and visual strategy are practices I’ve been building up over the past decade. Visualization is one of my core tools.

Strategy 60

Strategy Creativity Groups Tools 60

Stern + Associates

JULY 5, 2023

As a consultant, he has led change initiatives in many of the world’s most admired companies, helping leaders design break-out strategies , create entrepreneurship at scale and enlarge their capacity for innovation — work that has created billions of dollars in market value. For decades that was true. Now it is not.

Creativity 62

Creativity Groups Strategy System 62

Ronn Torossian

SEPTEMBER 16, 2019

We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.

Strategy 210

Strategy Marketing Advertising Advertising 210

Ronn Torossian

SEPTEMBER 5, 2018

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. If you don’t have these tools and workflow processes in place you … READ MORE ».

Creativity 207

Creativity Communications Banking Energy 207

Agility PR Solutions

JUNE 16, 2024

Now, according to new research from creative branding ad agency Triptent, they’re discovering that authentic storytelling and empathy are key to customer engagement and long-term brand […] The post B2B marketing gets personal: New study shows how emotional connections are key success drivers—4 in 5 will turn focus to human-centric strategies (..)

B2B 110

B2B Study Storytelling Strategy 110

Solo PR Pro

SEPTEMBER 12, 2023

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

Creativity 79

Creativity Energy Writing Strategy 79

Wadds Inc.

JANUARY 31, 2024

supports creative agencies with company direction and differentiated propositions. Busy creative agency owners have many competing priorities, and sometimes, regular board meetings can be the (wrong) thing to drop off the list.

Creativity 52

Creativity Meeting Agency Policies 52

Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Allowing for creativity in assignments is KEY! Think about this as a social media version of the Food Network Show “Chopped.” We need more of this in our field.

Creativity 99

Creativity Social Media Groups Video 99

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Prohibition

MARCH 26, 2024

The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. TikTok’s creative assistant TikTok have partnered up with Adobe Express to integrate the AI-powered TikTok Creative Assistant, directly into Adobe Express.

Creativity 62

Creativity Social Media Facebook Instagram 62

Agility PR Solutions

OCTOBER 10, 2021

These individuals must be highly creative to attract your customers’ attention and draw them to your products. There are many ways to enhance their imagination and develop winning strategies for your business. The post 5 solid ways to improve your company’s PR through creativity appeared first on Agility PR Solutions.

Creativity 85

Creativity Consumer Strategy Company 85

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Call it a professional brand strategy if you will. As a creative or technical wunderkind? Track your progress and adjust your professional brand strategy. First, a word about brands.

Strategy 85

Strategy Brand Branding LinkedIn 85

Shift Communications

FEBRUARY 4, 2019

The solution seems to be to get more creative. Google Analytics is great for measurement, but it can have an impact on strategy as well. You can use Google Analytics to guide your strategy. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work.

Analytics 141

Analytics Google Creativity Publicity 141

Agility PR Solutions

JANUARY 10, 2022

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. The post Strategies every marketer should use on Instagram in 2022 to increase engagement appeared first on Agility PR Solutions.

Instagram 153

Instagram Strategy Marketing Creativity 153

Waxing UnLyrical

FEBRUARY 7, 2019

At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Like anything the more time and work you put into planning your strategy the better your results will be. Guest Post by Stuart McHenry. Interview Experts. Image by PIRO4D via Pixabay.

Creativity 63

Creativity Strategy SEO Interviews 63

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 95

Creativity Study Ethics Publicity 95

Contently - Strategy

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. It also has the highest ROI of all social media marketing strategies. And brands noticed.

Video 132

Video Strategy Marketing Instagram 132

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

Shift Communications

MARCH 17, 2022

The first is mediocre creative. Those essential tactics aside, our digital and social specialists analyzed major social media trends and changes and added firsthand intel on what’s performing on each network — insights to inform how these channels function as a part of an overall marketing strategy. Facebook Marketing Strategy.

Instagram 164

Instagram Social Media Facebook Trends 164

PRSay

OCTOBER 21, 2022

But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. Don’t get discouraged; get creative. Being unable to carry out a strategy the way we’d hoped can be discouraging.

Strategy 147

Strategy How To Video Reputation 147

Agility PR Solutions

AUGUST 14, 2022

You can make your company stand out by having great public relation strategies in place. When used creatively, PR strategies can be used to help with various challenges that may arise for […]. The post Effective technology PR strategies you need to know appeared first on Agility PR Solutions.

Technology 91

Technology Strategy Reputation Creativity 91

Deirdre Breakenridge

JANUARY 27, 2015

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. You want to build the right creative team, and to do that you need to consider a few factors: 1.

Creativity 150

Creativity Analytics Guidelines Agency 150