Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. 2) Change Your Surroundings.

Creativity 98

Creativity Publicity How To Brand 98

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.

Strategy 62

Strategy Marketing Social Media SEO 62

Ronn Torossian

SEPTEMBER 16, 2019

We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.

Strategy 210

Strategy Marketing Brand Branding 210

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

Agency 80

Agency Creativity Crisis Exercises 80

Ronn Torossian

AUGUST 24, 2020

The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […].

Retail 195

Retail Creativity Brand Branding 195

Stern + Associates

MAY 1, 2023

When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy. This is the essence of why executive communications are so important to any brand strategy today.

Communications 96

Communications Strategy Company Media Training 96

PRSay

OCTOBER 21, 2022

But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. Don’t get discouraged; get creative. Being unable to carry out a strategy the way we’d hoped can be discouraging.

Strategy 157

Strategy How To Communications Reputation 157

Agility PR Solutions

AUGUST 14, 2022

You can make your company stand out by having great public relation strategies in place. When used creatively, PR strategies can be used to help with various challenges that may arise for […]. The post Effective technology PR strategies you need to know appeared first on Agility PR Solutions.

Strategy 97

Strategy Technology Reputation Publicity 97

Agility PR Solutions

JANUARY 10, 2022

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. The post Strategies every marketer should use on Instagram in 2022 to increase engagement appeared first on Agility PR Solutions.

Instagram 156

Instagram Strategy Marketing Social Media 156

Ronn Torossian

MAY 16, 2019

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on.

Creativity 150

Creativity Employee Marketing Pitching 150

Remote PR Jobs

JANUARY 22, 2023

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. Once you’ve found the perfect influencer for your brand, remember to trust their creative vision.

Strategy 130

Strategy How To Brand Branding 130

Ronn Torossian

SEPTEMBER 5, 2018

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. If you don’t have these tools and workflow processes in place you … READ MORE ».

Creativity 207

Creativity Communications Banking Energy 207

Shift Communications

MAY 24, 2022

But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Social Media Brand 97

Agility PR Solutions

OCTOBER 10, 2021

These individuals must be highly creative to attract your customers’ attention and draw them to your products. There are many ways to enhance their imagination and develop winning strategies for your business. The post 5 solid ways to improve your company’s PR through creativity appeared first on Agility PR Solutions.

Creativity 88

Creativity Publicity Consumer Strategy 88

Contently - Strategy

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. It also has the highest ROI of all social media marketing strategies. And brands noticed.

Video 93

Video Strategy Marketing Instagram 93

Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Allowing for creativity in assignments is KEY! Think about this as a social media version of the Food Network Show “Chopped.” We need more of this in our field.

Creativity 101

Creativity Social Media Brand Branding 101

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 108

Creativity Study Publicity Ethics 108

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Media Marketing Social Media 149

Agility PR Solutions

MAY 26, 2021

Branding is the core of every business, and you need to implement the best strategies you can to develop a successful brand. There’s plenty of competition out there, and an entrepreneur only stands out with well honed creativity and the ability to reach target audiences.

Brand 103

Brand Branding Strategy Advertising 103

Waxing UnLyrical

FEBRUARY 7, 2019

At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Like anything the more time and work you put into planning your strategy the better your results will be. Guest Post by Stuart McHenry. Interview Experts. Image by PIRO4D via Pixabay.

Creativity 60

Creativity Strategy SEO Interviews 60

Prohibition

MAY 10, 2023

Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. If your ‘hero’ product doesn’t feature often, then a change in strategy or messaging should be considered. What is user generated content?

Social Media 62

Social Media Media Strategy Brand 62

Shift Communications

FEBRUARY 4, 2019

The solution seems to be to get more creative. Google Analytics is great for measurement, but it can have an impact on strategy as well. You can use Google Analytics to guide your strategy. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work.

Analytics 141

Analytics Publicity Google Creativity 141

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? At Konnect we believe the best brand books are built as an easy reference guide and are evergreen, rooted in strategy and built with the future in mind. A creative agency-fueled map for your brand’s many endeavors. So what are you waiting for?

Agency 52

Agency Creativity Brand Branding 52

Agility PR Solutions

MAY 19, 2021

Working in public relations is a challenging, yet satisfying job that requires creativity, focus and good communication skills. The post 8 time-honored strategies to improve your PR performance appeared first on Agility PR Solutions. Here are eight great ways to keep improving your public relations effectiveness.

Strategy 109

Strategy Social Media Publicity Creativity 109

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Konnect with us to learn how we’ve helped other brands to create high performing influencer marketing strategies. Final Thoughts.

Agency 98

Agency Video Strategy Marketing 98

Ronn Torossian

JANUARY 10, 2023

To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers.

Creativity 195

Creativity Brand Branding Strategy 195

Cision

SEPTEMBER 5, 2017

So the question is, how do you implement a successful earned media strategy? One of the most common reasons behind the failure of earned media strategy is the lack of analysis. Careful and honest inspection of the strategy before its launch will help you reduce the chances of failure. Identify Goals and Objectives.

Media 244

Media Strategy How To Digital PR 244

Ronn Torossian

FEBRUARY 14, 2022

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase.

Marketing 195

Marketing Creativity Strategy Consumer 195

Deirdre Breakenridge

JANUARY 27, 2015

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. You want to build the right creative team, and to do that you need to consider a few factors: 1.

Creativity 150

Creativity Analytics Agency Guidelines 150

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. By Lisa Zanchi, Director, Digital Marketing.

Social Media 78

Social Media Pinterest YouTube Trends 78

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Airlines Customer Service Social Media 52

Stern + Associates

FEBRUARY 4, 2022

Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Audit the performance and adjust the strategy. Here at Stern Strategy Group we live and work by the mantra that there’s always room for improvement. In 2021, marketers in the U.S. Create content with a purpose.

Social Media 62

Social Media Media Strategy Web 62

5W PR

DECEMBER 1, 2020

Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Pitching 88

Pitching Creativity Media Social Media 88

Cision

OCTOBER 10, 2017

Although best practices are ideal strategies, they aren’t static. . However, you should never be afraid to get creative and try something completely new! . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Press Release Distribution. About Kayla Matthews.

Strategy 251

Strategy Instagram Brand Branding 251

ImPRessions - Crenshaw Communications

MARCH 15, 2022

When a solid PR strategy is executed well, it delivers results, boosts credibility, and builds strong thought leaders within the organization. It offers solid strategy and alignment. The right PR agency should come up with a SMART PR strategy and ensure there is clear alignment to your goals. The firm challenges you.

Agency 334

Agency Communications Creativity Social Media 334

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Why it’s important to secure online coverage for your brand.

Digital PR 62

Digital PR Strategy Social Media Marketing 62

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Agency 52

Agency Brand Branding Creativity 52