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The powerful comms combo between strategy and creativity

PR in High Definition

Something came up in both these situations that was an important reminder for me – strategic thinking combined with a good dose of creativity has tremendous impact! At the same time, we’re creatives. Likewise, creativity came up in many sessions during the PRCA International Summit. It’s a powerful combination.

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Creative strategies on a shoestring budget—without damaging your digital footprint

Agility PR Solutions

The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From office supplies to travel and everything in between, prices are on the […].

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Beneficial and Creative Marketing Strategies

5W PR

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Social Media Strategies. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success.

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Creative Testing Delivers

Ronn Torossian

The post Creative Testing Delivers appeared first on. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important. Surveys, […].

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‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age

Agility PR Solutions

New research from creative studio Shaped By finds that tech marketers looking to carve out a competitive edge in the post-COVID world are embracing creativity and taking […]. The post ‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age appeared first on Agility PR Solutions.

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Creative Ideas to Generate Leads for Your B2B Business

5W PR

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

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In-house creative agencies are evolving, now more involved in strategy, new report finds

Agility PR Solutions

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.