Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Travel Radio Interviews 68

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? Do you find this to be true? I think so.

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. It’s the perfect example of how different mediums converge.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today?

Print 120

Print Tourism Transportation Film 120

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? They are your partners and brand representatives, working to achieve your business goals.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list. In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 122

Technology Publicity Software Print 122

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Have you ever encountered a major brand crisis?

Television 120

Television Travel Tourism Pitching 120

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

PR Insiders

MAY 7, 2021

PR is about building your brand and your authority over time. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. The ROI of publicity isn’t as instant or as cut-and-dried as advertising.

Data 78

Data Newspapers Analytics Measurement 78

Prohibition

AUGUST 29, 2023

Firstly, it helps create brand awareness and generate excitement. This can include product reviews, interviews, or features in food publications, both online and in print. Is it increased brand awareness, higher sales, or improved customer perception? Clearly define your objectives to guide your strategies.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

MARCH 16, 2016

So where do you begin in engaging influencers who could write about your brand or quote you in an article? What This Gets You: Don’t expect overnight that a journalist will prance your way and decide to do a front-page feature on your brand. Journalists can smell a PR pitch, even if you’re not yet giving it.

How To 120

How To Energy Print Mobile 120

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. The story generated millions of positive news impressions for the brand and this truly special employee.”.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. What advice do you have for PR people that want to pitch you?

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. T his piece written for a 3D printing company , does just that. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. We’ve learned to take the time to educate clients and demand scrupulous adherence to the facts, warts and all, before committing to an announcement or other story pitch. Proceed with caution! PR tales of terror. The deadly deception.

Agency 136

Agency Pitching Construction Print 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Mora Communications

JANUARY 3, 2018

A gradual sustained approach can successfully establish a business, expert or a brand. . A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . It’s important to consider all of these facts when developing your pitches.

How To 40

How To Newspapers Print Interviews 40

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. 2017 PR Takeaways. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. Everything looked interesting, but not too interesting, my client used to say in some interviews. Words matter and his word was frothy.

Financial 60

Financial Pitching Banking Trends 60

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. .

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. The most trusted names in news are media brands with which you are already familiar, according to a new survey by the Ogilvy Media Influence team. You’re only as good as your last placement. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. Print it out and mail it out to your ABM targets. Use a link as validation in future PR pitches.

B2B 64

B2B Report Marketing Survey 64

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 76

How To Pitching Local Interviews 76

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached. One look at the client’s web site and the pitch seems all the more out of character and insulting.

Pitching 40

Pitching Retail Print Report 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52