Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Here are eight tips to help get your pitch heard by TV bookers and producers. . Whatever you do, don’t deliver your pitch right before a news show goes on the air or starts taping. Broadcast follows print.

Print 245

Print Pitching Television Newspapers 245

Remote PR Jobs

SEPTEMBER 25, 2023

Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers. Contributed articles run online; the print edition is almost exclusively written by staff or professional journalists who contribute regularly to the magazine.

Company 100

Company How To Leadership Pitching 100

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things.

Pitching 98

Pitching Consumer How To Education 98

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Attend and facilitate media interviews; network with reporters and editors. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I really appreciated my time in radio and print journalism. I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Media 78

Media Pitching Print Interviews 78

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 74

Radio Television Media Local 74

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 88

Software Pitching Measurement Enterprise 88

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Keep your cool with the contact and prepare the client from day one on the perils of media pitching.

Consumer 120

Consumer Strategy Print Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

5W PR

AUGUST 27, 2020

At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe. Despite travel restrictions occasioned by COVI-19, PR professionals can organize multiple interviews with brand spokespeople or ambassadors through digital channels. Incorporate A Hook.

Media 68

Media Travel Radio Interviews 68

Cision

DECEMBER 4, 2015

Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. . Want more tips to help executives prepare for the next big interview? Will it run in print?”. Here are the questions.”. I emailed the reporter.”.

Print 120

Print Interviews Pitching Conference 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations.

Video 108

Video Marketing SEO Social Media 108

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. What advice do you have for PR people that want to pitch you? Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Take the time to build out that process.

Television 130

Television Print Interviews YouTube 130

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 134

Pitching Interviews Video Report 134

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. What is the biggest lesson you’ve learned throughout your career?

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic. Words matter, and the phrases and descriptions in your PR pitches or press releases — even on the phone, informally — can have lasting impressions and ramifications.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

OnePitch

NOVEMBER 29, 2022

During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 77

Pitching Travel Writing Report 77

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news? The bad news?

Pitching 40

Pitching Media Relations Media Big Data 40

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful. It’s never too late.

Strategy 52

Strategy Interviews Pitching Energy 52

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. What is the wackiest story you have covered? Oh, where to start? I really don’t have one.

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. What advice do you have for PR people that want to pitch you? Have any advice for building a paver patio?

Meeting 95

Meeting Automotive Media Journalism 95