NewsWhip

MARCH 24, 2021

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.

Chemicals 148

Chemicals Retail Facebook Local 148

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Second, the ultimate feel-good result: a stranger takes Callison’s resume to a local pizza place and he actually lands a job. Pizza Rock, the small, local restaurant who hired Callison has received mounds of unabashedly great press. We have seen the future and it is “constructive journalism.”

Construction 120

Construction Journalism Tourism Local 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Click To Tweet. I would love that.

How To 63

How To Brand Branding Local 63

PRSay

AUGUST 15, 2019

They’re health care professionals, retail associates, baristas, truck drivers and construction workers — their workplace is in motion, their home bases are break rooms, bulletin boards and the manager’s office. Encourage local leaders to participate, expand reach by including more voices and watch as grassroots momentum builds.

Communications 107

Communications Employee Enterprise Local 107

Communications Conversations

JUNE 11, 2019

To my surprise my friends came back with a host of other industries where this lack of customer service and experience matters–home construction, cable TV companies, credit card companies and hair salons (that one surprised me). ” And, apparently, brands (and entire industries) don’t seem to care. And you know what?

Banking 92

Banking Customer Service Construction Local 92

PR Job Coach

MARCH 29, 2012

And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Make liberal use of links and content that support your personal brand and professional value. If there is coverage in your local newspaper, post the web link in your feed. Avoid info that distracts or destructs.

Facebook 160

Facebook How To Construction Insurance 160

Victorious PR

JULY 11, 2022

Your personal and professional branding came from somewhere: Your ‘Why.’ That is how you construct authority for yourself and your business. Victorious PR specializes in personal branding for entrepreneurs, real estate press, and PR for startups. Reputation management, really, is just a fancy word for public relations.

Real Estate 52

Real Estate Reputation Company Employee 52

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? With so much competition in the marketplace, how can brands stand out? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

DECEMBER 20, 2017

We think our industry benefits from branding through in-person contact. Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. Wherever your local association is, there’s an SAE for you. Most efforts to highlight our brand focus on the advocacy front.

Construction 68

Construction Healthcare Leadership Local 68

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. This could be anyone from an investor relations pro to someone who can expertly navigate local politics, and there’s nothing wrong with that. No attention to outcomes measurement.

Agency 159

Agency Meeting Measurement Construction 159

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

When a technology leader speaks about the need for skilled engineers, or a midwest farm company explains how a labor shortage is impacting its growth, it places emotional issues into a constructive framework for discussion. Businesses united in a common purpose overcame entrenched positions by local lawmakers.

Corporate 149

Corporate Policies Privacy Construction 149

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. But, the more I thought about it (and saw who else they were inviting), it started to click. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

Cision

AUGUST 4, 2016

From local community events to global campaigns, we should use our communication skills to benefit not only our business, but also to improve the human condition. What are some of the biggest pitching mistakes brands make? The biggest pitching mistake many brands make is to solely rely on email and not pick up the phone.

Pitching 0

Pitching Energy Media Relations Social Media 0

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. On securing interest in a particular market, she followed up with what she thought was the appropriate media alert for that locales, but it was for an event that had taken place the week before, so the editor was unable to use it.

Agency 136

Agency Pitching Construction Print 136

Communications Conversations

FEBRUARY 1, 2018

There are “brand activations” everywhere. I took my family downtown Minneapolis last weekend to check out Super Bowl LIVE and you couldn’t go 10 feet without seeing some sort of brand logo or signage. Yet, we don’t see it practiced often enough by brands. Surly hit the home run here.

Content Marketing 84

Content Marketing Marketing Construction Local 84

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Deals are taking longer to complete too. Agencies are increasingly looking at AI, use of data and data analytics.

Agency 52

Agency Sports Public Affairs Creativity 52

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. On this month’s profile, we are talking with Cassie Lawrence , Senior Director of Public Relations at JSA+Partners.

Strategy 52

Strategy Real Estate Media Pitching 52

Reputation Us

JANUARY 3, 2020

Your good name and the reputation of your brand is one of your most valuable assets as a business. Embracing socially responsible policies goes a long way toward attracting and retaining customers, especially those whose buying decisions are influenced by local, national and global issues.

Reputation 60

Reputation Corporate Survey Employee 60

Shift Communications

MAY 14, 2015

And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? Blogging has evolved to become THE way that any audience gets to know any brand. You blog, we promote. Google actively publishes more than 60 blogs in over 50 languages.

Marketing 66

Marketing Local Pitching Blogging 66

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Doctor Spin

NOVEMBER 5, 2023

Today, signals can sometimes move fast, sometimes slow—and pass various socially constructed filters, allowing an often uncanny targeting precision. Brands must be patient and have the structural fortitude to stay consistent for their PR messaging to propagate properly and thoroughly before jumping onto the next PR campaign.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. They constructed credibility and trust built on authentic content.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. Brands taking a socially conscious stand.

Social Media 89

Social Media Trends Media Instagram 89

PRSay

SEPTEMBER 2, 2016

Getting the brand out there and everything that we stand for and everything that we built. Using local resources is huge. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. Just because someone may not like your idea, use it as constructive criticism. It’s not for everybody.

Sports 68

Sports Education Construction Television 68

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness. You may find a few kindred spirits to give your concerns more weight.

Google 119

Google Data Government Social Media 119

Mark My Words

FEBRUARY 23, 2018

Controversy is constructed to attract attention; however, as the POTUS shows controversy is also useful for shifting attention away from certain investigations to OMG YOU WONT BELIEVE WHAT HE JUST TWEETED. It shouldn’t surprise us that brands have attempted to cash in on the offence economy.

Print 60

Print Viral Film Construction 60

Communications Conversations

MARCH 22, 2018

Since then, Shelli has went on to be a partner in the local and growing PR agency, Bellmont Partners. Kellie Weiland, senior director, employer brand and social recruiting. From the value of “optics” in social media to something I struggle with–the ability to deliver and receive constructive feedback.

Meeting 51

Meeting Construction Local Internal 51

Maxim Behar

MARCH 11, 2021

On the one hand, there should only be one hotel on a beach area and on the other hand, there should not be a hotel with more than two floors, i.e. only low-rise construction is allowed. But this must be said out loud, so all Bulgarians can hear it, as we also rely on local tourism. This undoubtedly offers impressive tourism conditions.

Tourism 52

Tourism Government Hotels Travel 52

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. They constructed credibility and trust built on authentic content.

Real Estate 57

Real Estate How To Web Case Study 57

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. Natalie is an entrepreneur at heart and hopes to one day open her own agency that represents a multitude of travel, luxury and lifestyle brands across the globe. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60