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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129
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How to Pitch Better Brand Stories

Cision

Making something newsworthy means having a “real person” to interview. DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Now, that is a story. Promoting the Beebo as a product is not.

Pitching 120
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How Covid has impacted the climate change conversation on social

NewsWhip

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.

Chemicals 148
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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Industry Associations.

Skype 150
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How to Use Micro-Influencers to Build Brand Engagement

wiredPRworks

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Making and Keeping Friends.

How To 63
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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. With so much competition in the marketplace, how can brands stand out? The tools and technology will come after. Rapid Fire Round.

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2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. On securing interest in a particular market, she followed up with what she thought was the appropriate media alert for that locales, but it was for an event that had taken place the week before, so the editor was unable to use it.

Agency 136