Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. The ones below apply mainly to us in the PR trade, but as readers may see, some could apply to anyone. Proceed with caution! PR tales of terror.

Agency 136

Agency Pitching Construction Print 136

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. But, the more I thought about it (and saw who else they were inviting), it started to click. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S.

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Controversy is constructed to attract attention; however, as the POTUS shows controversy is also useful for shifting attention away from certain investigations to OMG YOU WONT BELIEVE WHAT HE JUST TWEETED.

Print 60

Print Viral Film Construction 60