PR for Anyone

JANUARY 28, 2024

Productivity in a Post-COVID World Almost two years post-COVID, it is still challenging to obtain accurate data on workplace trends due to conflicting articles and studies, with many advocating for remote work or a hybrid model. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As The post Collaborate Better: Measurable KPI’s that Benefit the Bottom Line appeared first on Stern Strategy Group.

Measurement 62

Measurement Automotive Employee Financial 62

PR for Anyone

DECEMBER 5, 2023

Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products. Bug Strike to the Rescue Not only did Robiar start a pest management company, she also created a product that became so popular it made its way to the shelves of Home Depot.

Industry 130

Industry Travel Education Employee 130

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. New data from Deloitte published in the book, “The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty” (Wiley/Nov.

Financial 88

Financial Reputation Corporate Study 88

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not.

Marketing 40

Marketing How To Customer Service Groups 40

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Better Measurement. Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

Stern + Associates

JULY 18, 2023

An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation. His research examines the effects of information technologies on business strategy, productivity, performance, digital commerce , and intangible assets.

Technology 77

Technology Measurement Government Policies 77

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

The Hoyt Organization

APRIL 11, 2024

Social media celebrities can have large numbers of highly engaged followers, who are likely to be very transactional when presented with a product or service by an influencer. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers.

Social Media 61

Social Media Video Viral Brand 61

Wadds Inc.

MARCH 19, 2024

We support productivity, recruitment, retention and safety. It’s measured by means of employee engagement. It’s measured by means of employee engagement. I’d go further and add productivity and profitability. Listening, planning and measurement have expanded in scope and usage.

Internal 78

Internal International Communications Employee 78

Sword and the Script

AUGUST 8, 2017

This is important because it begins to show you what pitches are working and what aren’t – and measure it at scale. The pricing is consistent with that of the typical SaaS or cloud products and it’s reasonable even for small agencies or corporate communications departments. That insight certainly shaped my next media relation move.

Software 69

Software Tools Pitching Media Relations 69

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 96

Strategy Ethics Social Media Data 96

PR 20/20

JANUARY 19, 2023

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. Compare and contrast products and services Sheridan also points out in his book that n ot every person that enters your website is necessarily the best fit for your product. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Wadds Inc.

AUGUST 15, 2023

New products are added to databases such as Chiefmartec and Future Tools , and launched daily on ProductHunt, each promising to disrupt workflow and help practitioners work more efficiently. It has published six books since 2015, five crowdsourced. Each submission should be 500-600 words and include up to five screen grabs.

Tools 98

Tools Community Energy Print 98

5W PR

SEPTEMBER 20, 2023

These collaborations can result in limited-edition products, art installations, or cultural exhibitions. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns. Feedback from travelers and locals can also provide valuable insights for improvement.

Travel 78

Travel Strategy How To Local 78

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Have a strong story to tell – both a founder story and a product or service “origin” story. How can they overcome them?

Communications 253

Communications Data Local Survey 253

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are media monitoring companies like BurellesLuce, Meltwater and Cision, which originally began as just that: tools to monitor and catch media mentions, delivering beautiful coverage books and lists. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book. The Book Patch. Espresso Book Machine.

Print 120

Print How To Local Customer Service 120

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

Prohibition

JUNE 19, 2020

The brief was to create a short video for their social channels on the new COVID-19 related restrictions in all stores and highlight the safety measures the group were taking to look after their staff and customers. It felt great for us to be back on set directing and shooting a luxury video production. . . . . .

Groups 62

Groups Video Film Measurement 62

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. That’s a big part of why I started doing that series along with the PR Tech Sum and product reviews. The posts listed below are the those that were the most read as measured by clicks. Thank you for reading!

SEO 101

SEO Software Resources Newspapers 101

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . When people share content, they become advocates for your ideas and products. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I have this concept about stakeholder personas in my book and the concept of the decision making journey. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc.

Measurement 40

Measurement Nonprofit Community Twitter 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. A brand is the overall perception and identity of a person, product or organization in the minds of those interacting with it. Your goals should be specific, measurable, achievable, relevant and timed (SMART). For Pete’s sake, crack a few books.

Strategy 87

Strategy Brand Branding Leadership 87

PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Show empathy.

Employee 189

Employee Skype Meeting Nonprofit 189

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” How to make more sales, be more productive, cut costs and increase the ROI. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. There are times when product managers and content marketers don’t see eye to eye.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. Digital just is.

Reputation 177

Reputation Measurement Exercises Pitching 177