Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. According to Jim Sterne’s book Social Media Metrics , all companies focus on one, or a combination of three basic business objectives. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools.

Measurement 120

Measurement Internal International Analytics 120

Wadds Inc.

AUGUST 15, 2023

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98

Tools Community Energy Print 98

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. How to measure success in digital marketing campaigns. For each book sold, Matt will donate $1.00 The post 101 Marketers Sound Off in New Digital Marketing Book appeared first on wiredPRworks.

Marketing 45

Marketing Insurance Insurance B2C 45

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. How Can Professional Speakers Perfect PR to Book More Gigs? BarbaraRozgonyi.com.

Case Study 40

Case Study Conference Reputation Small Business 40

NewsWhip

MARCH 11, 2022

Mar 7th: Booking Airbnb’s to support Ukraine. A community idea to book Airbnb stays as another method of aiding Ukrainian residents during the invasion has spread across social media and resulted in more than 61,000 nights booked, amounting to a value of nearly $2 million. How does one measure trust?

Government 78

Government Ethics YouTube Measurement 78

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 103

Measurement Corporate Survey Viral 103

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. PESO measurement!

Measurement 40

Measurement Community Banking Advertising 40

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. Book a demo today.

Social Media 68

Social Media Video Viral Brand 68

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I wrote a book. So now everyone can stop asking me when I’m going to write a book!

eBook 40

eBook Measurement Writing Community 40

PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. Erica introduces an acronym from her book, “The Retention Revolution,” framing flexibility for leaders: A for autonomy. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

5W PR

SEPTEMBER 20, 2023

PR professionals can design initiatives that connect travelers with local families, schools, or community organizations. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns. These interactions contribute to a more immersive cultural experience.

Travel 78

Travel Strategy How To Local 78

PR for Anyone

NOVEMBER 8, 2023

Capturing a Huge Marketing Demographic Maria’s initial breakthrough into this space came with the publication of her first book, which established her as an expert in marketing to moms. Subsequently, Maria conducted extensive research that unveiled the astonishing $3.2

Marketing 130

Marketing Consumer Advertising Advertising 130

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Wadds Inc.

MARCH 19, 2024

Business value of international communications The Gallagher State of the Sector 2023/24 report sets out the business case for internal communications based on its contribution to culture, strategic alignment and value creation. It’s measured by means of employee engagement. I’d go further and add productivity and profitability.

Internal 78

Internal International Communications Employee 78

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. If no engagement from the community, numbers mean nothing #measurepr. For now, let’s catch up on #measurePR.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc.

Measurement 40

Measurement Nonprofit Community Twitter 40

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? I thought measurement was Darth Vadar, hated it.But felt it was imp. D’uh!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Wadds Inc.

DECEMBER 16, 2022

education, training, measurement…) but only exceptional practitioners realise their optimal potential. Research community I’ve managed my study around full-time work. There’s an incredible research community in public relations. There’s a related point that managers have no preparation for dealing with the public.

Report 98

Report Study Community Training 98

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 93

Policies Energy Government Crisis 93

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

5W PR

JUNE 8, 2020

They attributed their success to consumers having a higher perceived value from the course than a book or cheat sheet. As before, community is an important value with more consumers. As before, community is an important value with more consumers. They added that offering a promotion at the end of the course also helped.

SEO 88

SEO Consumer Education Course 88

Stephen Waddington

JUNE 20, 2022

Academics and practitioners work in different communities. It’s a possible explanation for limited progress made on issues such as diversity and measurement. It’s a database for recording books, papers and reports that you gather throughout the research process. They read different media and attend different events.

Publicity 190

Publicity Study Public Affairs System 190

Waxing UnLyrical

JANUARY 9, 2015

And how will you know whether or not you’re benefitting from it unless you are measuring your work? At the end of the day, you have to know how to measure whether or not you’re moving ahead, whether or not you’re actually getting somewhere, whether or not all that effort you put into your work is … well, worth it.

Measurement 40

Measurement eBook Nonprofit Analytics 40

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks.

Community 52

Community Education Leadership Guidelines 52

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Wadds Inc.

NOVEMBER 11, 2023

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. It claims that their books have been used to train ChatGPT. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40