Wadds Inc.

MARCH 22, 2023

Five key measurement categories were identified for the corporate affairs function by Deloitte from interviews The focus on employees and societal concerns that arose during COVID-19 have left a legacy for organisational communication.

Publicity 98

Publicity Corporate Employee Interviews 98

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. Erica introduces an acronym from her book, “The Retention Revolution,” framing flexibility for leaders: A for autonomy. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? PR Measurement: How is Communications Proving Value? Should the Public Relations Report to the CEO or CMO? What is PR? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?

Resources 117

Resources Publicity Reddit Interviews 117

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. Their book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening, planning and measurement have expanded in scope and usage. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I have this concept about stakeholder personas in my book and the concept of the decision making journey. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). What Can I Do?

Policies 94

Policies Energy Government Crisis 94

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It claims that their books have been used to train ChatGPT. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. Sarah set out on the challenging task of discovering and bringing together over 30 PR thinkers and doers to create an incredible free book for communications. FuturePRoof was born.

eBook 120

eBook Print Conference Measurement 120

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Maxim Behar

OCTOBER 19, 2023

This is their book "The Camino Way. However, the title of the book "Quick, Easy and Fun" is mine. I really wish that through this book the readers and people we know and don't know can overcome this stress that you walk a lot, you will get very tired, you will get calluses. Quick, Easy and for Fun". Maxim: Good evening.

Radio 52

Radio Travel Airlines Hotels 52

Maxim Behar

OCTOBER 19, 2023

This is their book "The Camino Way. However, the title of the book "Quick, Easy and Fun" is mine. I really wish that through this book the readers and people we know and don't know can overcome this stress that you walk a lot, you will get very tired, you will get calluses. Quick, Easy and for Fun". Maxim: Good evening.

Radio 52

Radio Travel Airlines Hotels 52

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Maxim Behar

JANUARY 28, 2024

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation.

Crisis 133

Crisis Brand Branding Crisis Management 133

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Harvard Business Review offers a discussion guide for each podcast episode of Women at Work signaling that this content is intended to be discussed widely, similar to a book or article. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Nonprofit Conference Social Media 206

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. We’ve had a measurable impact on their business and we love working with them. Develop your strategy. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Stephen Waddington

JULY 6, 2022

Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. Chartered status is typically recognised a measure of competence within a profession. There is limited interchange between the two areas. Fifty practitioners achieved Chartered status in the first 10 years.

Publicity 167

Publicity Ethics Training Education 167

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Interview: craft a compelling and true-to-life storytelling narrative. Measure: Interpreting Facebook results.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Maxim Behar

MARCH 12, 2021

13.03.2021 Maxim Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, shared in an interview for Bgtourism.bg How many Bulgarian tourists annually booked the Seychelles for their vacation before Kovid-19 and how over the years the interest of our compatriots to the destination has increased.

Airlines 98

Airlines Hotels Local Course 98

Victorious PR

JUNE 15, 2023

PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks. Book a call with us today. Interested? The post PR Amidst Regulatory News: Why Crypto Projects Need PR Now appeared first on Victorious PR.

Community 52

Community Education Leadership Guidelines 52

Maxim Behar

FEBRUARY 18, 2024

Occasionally read a book. In other words, every profession has its measure publicly. Host: Last year, you released two books. Whether in a book or a film. You can find the full interview here. We'll live peacefully like that. Maybe we can go to the seaside if we have enough money. That's Churchill's message.

Newspapers 59

Newspapers Travel Course Meeting 59

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. System1 assigns ads a score from 0 to 5.9

Sports 86

Sports Television Advertising Advertising 86

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.

Case Study 80

Case Study Study Brand Branding 80

The Resolution Blog

NOVEMBER 25, 2015

Or you could read the book that inspired our journey. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Book: FuturePRoof your PR practice. Just do that. - [link].

eBook 120

eBook Google Tools Analytics 120

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To Positioning is not a creative exercise nor is it a matter of sitting down and reading customer interviews and talking to a few employees, locking yourself in a room and coming out with this great idea. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Stephen Waddington

MAY 30, 2018

It typically combines a mix of research and analysis, whereby data collected from practice, or interviews are used to challenge or support a thesis. The AMEC measurement framework and the recent CIPR #AIinPR skills report resulted from theory and practice working together to tackle industry issues. But it isn’t always the case.

Sports 90

Sports Twitter Analysis Social Media 90

Waxing UnLyrical

MAY 15, 2012

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. Sorry, but they are! … So.

Marketing 92

Marketing Interviews Film Video 92

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. Books in social media have gotten more strategic, insightful, and comprehensive. We had platform based books (how to use FB, etc), but nothing really on the strategy. Think about it.

Social Media 88

Social Media Media Resources Creativity 88