Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Free parking was offered at 450 hospitals, with 2,600 staff booking a space.

Publicity 131

Publicity Case Study Local Public Affairs 131

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” How to make more sales, be more productive, cut costs and increase the ROI. That depends on whether you are a local business or have clients and customers all over.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

JUNE 5, 2023

Regardless of his work — creator and host of the acclaimed podcast “How To Citizen” and a founding partner of Puck, a new media startup — he skillfully combines humor and insightful analysis to explore the state of our nation and offer possibilities for its future. How is the show promoted? And the way shows are carried is opt-in.

Storytelling 60

Storytelling Tourism Travel Local 60

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

Communications 105

Communications Community Crisis Film 105

Deirdre Breakenridge

JULY 18, 2018

Here’s how the THINK AHEAD approach breaks down, so you’re a storyteller with purpose, who stands out and builds stronger relationships in a fast-paced, ever-evolving and very noisy media landscape. Modern communicators know how to attach their stories to the timely and relevant news. “H” is Heart. .

Communications 196

Communications Storytelling Groups Community 196

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. #5 What book? #1

Writing 83

Writing Google Blogging Exercises 83

Stern + Associates

FEBRUARY 1, 2024

.” – Erik Brynjolfsson Ayanna Howard | Pioneering Innovator, Entrepreneur and Inventor of Robotic Technologies and Artificial Intelligence for Industry, Health Care and Education; Dean of the College of Engineering, The Ohio State University Howard enlightened audiences on how to trust technology and about partnering with “robo-allies.”

Technology 112

Technology Policies Government Community 112

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Healthcare 78

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

Communications 81

Communications Community Crisis Film 81

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. In his book, Jason breaks down the four main purposes of using influencer marketing to boost a campaign: Word of mouth.

Marketing 89

Marketing Employee Local Community 89

OnePitch

JUNE 16, 2022

The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design. Plus, it’s always a good thing in my book to provide the complete view of your client’s brand/product. How do you maintain relationships with journalists when you have no news to share?

Pitching 61

Pitching Consumer How To Meeting 61

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. As gyms up and down the country closed following the Government’s instruction, Everyone Active quickly mobilised its community-focused membership to do good while keeping active. delivers to local communities.

Exercises 52

Exercises Training Local Crisis 52

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. How did Scott’s team keep the state’s tourism afloat? Scott: We have software to look at both search and booking trends for hotels and beach rentals. During the webinar, Scott and K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. If so, how?

Local 120

Local Retail Newspapers Sports 120

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. GLOBAL TO LOCAL. s Silicon Beach community. . Her two books were published by Harper Collins.

How To 56

How To System B2C Training 56

PR Conversations

NOVEMBER 20, 2014

Indeed, in stating what IC is concerned with, the new book does not specifically mention employee relationships listing, instead saying it focuses on “sharing information, building understanding, creating excitement, commitment and, ideally, achieving a desirable result” Both books claim to have been written as a practical manual.

Employee 77

Employee How To Internal International 77

Victorious PR

DECEMBER 8, 2022

Positive Community Relationships. If you would like to learn more about PR and all it has to offer, book a call with us today! Victorious PR get’s individuals in the local press, industry-specific media, podcasts, and leading publications, allowing the public to see them as an authority within their industry.

Real Estate 52

Real Estate Education Advertising Advertising 52

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Dupont’s webinar, “How to Ignite (or Re-ignite) Your Career” — is available for free, on demand, for PRSA members.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. However, brands must take note of how each network differs in who can join versus listen to these groups’ discussions.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Communications Conversations

JUNE 5, 2015

Just like having the emotional intelligence of ‘reading a room’ at work, knowing how to adjust your family’s day on-the-fly will make everyone happy. The Wharton professor describes how to perform well in all domains of your life – work, home, community and self. Melanie Boulay Becker, owner, Boulay Becker Communications.

How To 60

How To Meeting Local Google 60

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. An estimated 70% of global carbon emissions come from the building and operation of infrastructure with a staggering seven percent of global carbon emissions coming from concrete alone.

Construction 52

Construction Engineering Community Resources 52

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. How do you plan to tackle this?

Meeting 96

Meeting Training Ethics Government 96

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. We were advising them on how to present themselves to the media, to their employees, and to the public.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. I marveled at how beautifully the day was starting out.

Communications 40

Communications Community Crisis Film 40

Waxing UnLyrical

DECEMBER 12, 2011

It’s because of those things that business owners need to build their own cheerleading squads , their own communities. Business owners who are interested in building a squad may do so locally. The local culture may not be welcoming. Maybe they catch but don’t propel the business owner back into the air.

Community 86

Community Local Meeting Writing 86

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. There are 25 chapters in the book. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. How PR and Comms are helping drive demand for travel Per the Dentsu survey mentioned above, informational travel shows have greatly impacted the share of consumers booking travel (38%), followed by documentaries and food shows.

Travel 40

Travel Tourism Airlines Hotels 40

Stuart Bruce

MARCH 18, 2015

How can I learn? I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. A book on using Instragram video? A book on video editing?

Training 60

Training Ethics Course Analytics 60

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

wiredPRworks

JANUARY 16, 2018

Although I'd been speaking professionally for many years, I wondered what it took to get booked to speak on bigger stages. Along the way I learned from the best in the business about how to run a speaking business - on and off stage. Students will learn how to: • Refine business plans. Increase visibility. Create a fee schedule.

Airlines 40

Airlines System Local Training 40

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Offer pro bono services to a non-profit organisation in your community. Partner with a local influencer to promote your business on social media. Patagonia Books. Tindell, K. Grand Central Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52