ImPRessions - Crenshaw Communications

AUGUST 7, 2018

A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches.

Pitching 136

Pitching Media Privacy YouTube 136

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Tip #2: Let youth share their own stories. Tip #3: Tell other people’s stories.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

5W PR

JULY 14, 2023

Include quotes or snippets of positive feedback from satisfied customers who have purchased and enjoyed the products. Digital platforms These days, social media and online platforms are essential for reaching and engaging with potential customers. Social proof Social proof is a powerful tool in outdoor furniture advertising.

Mobile 78

Mobile Advertising Advertising Pinterest 78

Landis PR

FEBRUARY 28, 2022

But, if you’re a business trying to grow your client base, get more media attention and improve your public relations – taking a more conscious approach to your website is a great start. . Here are three ways good web content can help your PR: . A warning: don’t start a blog if you can’t generate content regularly.

Web 59

Web SEO Case Study Writing 59

Cision

JULY 25, 2017

Try leveraging the power of earned media. Targeting the Right Media Earns Quality Backlinks. For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? media@team.com ).

Company 98

Company Survey Pitching Report 98

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

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Writing Blogging Newspapers Travel 100

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

Deirdre Breakenridge

MAY 14, 2018

A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. The pictures of foreign places are now spread all over social media. As a person from a foreign country, I have noticed that a lot of people of my age engaged in following different traveling blogs and video blogs.

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Study Internal International How To 164

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. They also invested too heavily in paid media vs. earned/owned. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Blog about the coverage. Explain more in a blog post and post to your site.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Critical Mention

APRIL 8, 2018

But what can you do to help bring more media attention your way this spring? Include a quote or two. Quotes help bring a press release to life. Who should you quote? You’ll want to tap your CEO or another high-level executive for a quote. Try to cap it at two quotes per release. Share it on social media.

Media 67

Media Internal International Pitching 67

Bianchi Biz Blog

NOVEMBER 19, 2020

Most PR practitioners have asked some version of this question at some point in their career. This is part of the reason we created our Meet the Media blog series. This is part of the reason we created our Meet the Media blog series. What is the takeaway?” I don’t think it’s always necessary, but it helps.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Use these three tips to organize and implement your keywords and interact with your coverage. Planning for Media Coverage. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

Survey 94

Survey Industry Leadership Study 94

Prohibition

JANUARY 21, 2021

I was in my final year, studying Journalism at Leeds Trinity, I knew I wanted to work in PR and I’d done various work placements to get insight and experience working in the industry. What’s your top tip for someone looking to get into the PR industry? I have two top tips – the first is experience!

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Meeting Fashion Journalism Instagram 62

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Critical Mention

MAY 22, 2018

As a PR pro, it’s tough to keep your audience engaged. Here’re some top tips to kick start your next campaign. Blogs, social media, and company websites all have different styles. Blogs, social media, and company websites all have different styles. Be Informative. Be Relevant. Until next time!

How To 84

How To Blogging Survey Education 84

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. News Lab is a platform aimed at journalists to help train and educate on digital media and tools. Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. Google Alerts.

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Google Analytics SEO Comparison 120

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. With the help of our social media monitoring tools , Cision Account Manager Jeremy Willis sifted through the data to find the answers. PR Measurement Conference attendees didn’t think so.

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Conference Measurement Twitter Reputation 120

Prohibition

SEPTEMBER 3, 2020

That’s why we’re adding a new series to our blog content – ‘Meet The Team’ Each month, we’ll introduce a different team member who will share a little bit about themselves and offer their wisdom and advice for all things PR, marketing and social media. Give us your favourite quote.

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Meeting Social Media Instagram Training 62

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Here are three tips to convince your client that a piece will be more impactful in a trade publication than in a top-tier outlet: Show them the numbers. Don’t overlook blogs. Is your client still hesitant to embrace blogs?

Media Relations 117

Media Relations Publicity Media Blogging 117

The Resolution Blog

NOVEMBER 17, 2015

PR teams are buzzing right now. In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. However, it’s not just PR teams taking action.

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eBook Print Conference Measurement 120

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

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Interviews How To Healthcare Media Training 120

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Call them tips, or a way of life in the world of media!

Strategy 52

Strategy Interviews Pitching Energy 52

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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Pitching Advertising Advertising Product Launch 78

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. Of course, many of those texting, tweeting, messaging, blogging, etc.,

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Prohibition

JULY 13, 2021

I worked on a nuclear power station in Internal Comms in my first role and then moved to London and worked there for 5 years initially in consumer tech PR but then I moved into OTC medicine PR which I really loved. What’s your top tip for someone looking to get into the PR industry? Give us your favourite quote.

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Meeting Social Media Banking Radio 62

Rock the Status Quo

OCTOBER 27, 2015

Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The Does each social media platform require a different best practice for responding to haters? TIPS FROM FOUR EXPERTS. I can’t wait to hear what Jay has to say.

Social Media 100

Social Media Groups Community Guidelines 100

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

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Publicity Survey Enterprise Pitching 85

Public Relations Sydney

OCTOBER 12, 2014

Charity organisations can then conduct their own PR activities to promote the business and stick to their budget. Whether you are a charity organisation or running a charity event here are some tips on how to use PR to your advantage. You can also consider having someone available for media interviews who the charity has helped.

Case Study 90

Case Study How To Study Pitching 90

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Using PR best practices to navigate Wikipedia.

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Wikipedia Resources Pitching Media Relations 97

PR Fuel

JUNE 26, 2020

Press releases are the secret to grabbing the media’s attention. Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Understanding who your audience is can help with identifying what type of media they consume. This is harder than it sounds.

How To 52

How To Writing Guidelines Television 52

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. Here’s a few tips and tricks I’ve used to research and identify the right influencers. What’s the secret? There is no secret.

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Tools Twitter Local Pitching 111

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Here we go…. 1) Business Wire partners with investor relations tech company Q4.

Trends 60

Trends Media Report Technology 60

Beyond PR

NOVEMBER 10, 2016

“‘Controlling’ the message is one of the things many PR folks struggle with. However painful it is to admit, the reality of media relations is that you can’t control everything. writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Targeting your media outreach isn’t a new concept.

Media 77

Media Pitching Resources Media Relations 77

Cision

JUNE 29, 2015

The commonality struck me: the antagonists are the PR people ! These remorseless PR bots were bitter, sharing an unsympathetic message with a tone to match. It occurred to me how important likeability is to PR practitioners. Want more crisis communication tips? I thought to myself: this isn’t supposed to be.

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Study Writing Facebook Groups 120