Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives. million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. How To Handle — and Avoid — Late Payments as a Solo PR Pro. The How-To Guide for Parental Leave as a Solo PR Pro. How to Handle Tough Client Conversations.

Blogging 91

Blogging Small Business Tools Journalism 91

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Awards Blog

FEBRUARY 25, 2020

With thousands of awards to apply to, do awards still matter? Every company seems to have “award-winning” on its website, in press release boilerplates, on lucite plaques in the reception area, even on job postings on recruitment sites. (I’ve The award win can even be the subject line of the email.

Employee 52

Employee Course Creativity Company 52

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Additionally, every outlet profile offers information about the company, their audience size and awards won. Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Referral traffic from media mentions and backlinks isn’t what it used to be – quality matters. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

PRSay

MAY 9, 2023

With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc). Does EMV even matter? What is EMV anyway? EMV is a mysterious metric.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Prohibition

JUNE 18, 2021

Here’s a little round up of what we’ve been up to: We landed in PR Week’s top 150 consultancies: After a year absolutely packed full of ups and downs, we can’t tell you how thrilled we were (and still are!) We made sure mental health matters: We believe there’s nothing more important than looking after our team, first and foremost.

Agency 62

Agency B2B Meeting Trends 62

Landis PR

NOVEMBER 15, 2021

Be more playful or upbeat when you are sharing client wins, awards or featuring staff stories/photos. If your blog is consistently interesting and predictive (“XYZ Furniture Company predicts that convertible furniture sales will increase by 20% in 2023”), the media will eventually come to you for expert commentary. Create a cadence.

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

JULY 14, 2020

The conversation around the Black Lives Matter movement and systemic racism created even more questions. Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. How would they plan for the pandemic?

System 157

System Community Social Media Employee 157

Deirdre Breakenridge

OCTOBER 21, 2019

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. No matter the subject, you want your podcast to inform and entertain your listeners with catchy and engaging topics to keep them wanting more. And I promise, there will be no Season 4 spoilers in this post!)

Social Media 268

Social Media Film Construction Television 268

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

Mindful Marketing

DECEMBER 18, 2022

” “Couldn’t anyone see the probable PR crises and pump the brakes?” However, those practical objectives can fall prey to creative staffs’ desires to win advertising awards like Clios and Webbys. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Advertising 87

Advertising Advertising Ethics Fashion 87

Landis PR

NOVEMBER 29, 2021

This blog originally appeared on HMA Public Relations ‘ website. No doubt, doing good work will generate referrals, no matter what the industry. No doubt, doing good work will generate referrals, no matter what the industry. With that philosophy in hand, law firms typically are good clients for PR agencies.

Advertising 52

Advertising Advertising Leadership Reputation 52

Sword and the Script

APRIL 14, 2020

The subject matter had “a lot of emerging interest” (35%); the content was based on “high-quality research” (34%) which surely includes objectivity; the content was truly novel – “we said something new” (33%); and, finally, the content laid out concrete actions readers could take (31%). What constitutes low-quality content?

Leadership 189

Leadership B2B Marketing Study 189

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. No matter your niche or interest, there’s a podcast out there for you. We’ve rounded up 31 podcasts that should help you feel a little less overwhelmed as a PR pro. Happy listening!

Pitching 100

Pitching Interviews Trends Journalism 100

Communications Conversations

JULY 12, 2019

That could be awards. That’s won more awards. The key is to reflect and focus on your accomplishments, no matter the size or scope. The key is to reflect and focus on your accomplishments, no matter the size or scope. Life situation matters–a lot. That could be titles. It could be a lot of things.

Social Media 79

Social Media Media Agency Measurement 79

PR Fuel

NOVEMBER 20, 2020

Developing a successful PR campaign isn’t a simple or speedy process. More and more companies are choosing to outsource their PR work to the experts to make sure that everything goes off without a hitch. Do you need to hire a specialist to develop a successful PR campaign from start to finish? Why is this field so vast?

Radio 63

Radio Print Writing Consumer 63

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Dubbed “newsjacking,” this practice requires PR pros to think on their feet. Join the group here.

Pitching 134

Pitching Interviews Video Report 134

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Cultivating Habits of Highly Successful PR People. We are pleased to be contenders in a couple of categories.

Writing 149

Writing Education Pinterest Creativity 149

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Iris PR Software. Iris PR Software presents a solution to this challenge. Which are the proper tools for you?

Tools 125

Tools Analytics Software B2C 125

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results.

Automotive 79

Automotive Agency Mobile Trade Shows 79

PRSay

AUGUST 31, 2016

Yet everyday some PR professional, somewhere is being asked to do something unethical. Our job is to provide counsel to the organizations we serve to do the right thing, no matter how uncomfortable or how unpopular the counsel may be. This month PRSA is going to hosting a number of Webinars and blog posts. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Amanda Grinavich.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

No matter how big the account is or how long the engagement, it’s important to have a blend of account strategists and implementers to do the job. But, like many agencies, we create so much written content – bylines, blog posts, op-ed pieces, etc., Many PR teams manage social media accounts and digital output for clients.

Agency 136

Agency Analytics Creativity Social Media 136

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. What, if anything, can a PR or corporate communications expert do to turn things around? These are valuable for everyday issues that may not warrant a complaint to HR, or for sensitive matters where anonymity will encourage honest feedback.

Reputation 159

Reputation How To Employee Financial 159

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. ” Paul: There are big political and social issues dominating the news right now – coronavirus and Black Lives Matter.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

5W PR

SEPTEMBER 27, 2017

If you’re investing in a marketing endeavor without asking how PR can maximize results, you’re likely missing out on exposure, customers and return on investment. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign. You’re Sponsoring an Event. You’re Participating in a Trade Show.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Cision

MAY 4, 2015

The launch of our new Cision PR Edition and Cision Social Edition is our next step toward fulfilling that promise! The winner will be publically posted on Twitter and/or other social media sites on or the Cision Blog. When Cision and Vocus combined, we promised to innovate both the public relations and social media marketing space.

Employee 120

Employee Twitter Government Local 120

Mindful Marketing

MARCH 5, 2020

295 batting average, 696 home runs, 25 grand slams, 3,000+ hits, 14 All-Star appearances, and three Most Valuable Player Awards. However, these new PR opportunities seemed likely to sink Lochte, unless the swimmer could rise above one ostensibly unsurmountable obstacle: his ego. ” Subscribe to Mindful Matters blog.

Sports 92

Sports Financial Real Estate Television 92

PR 20/20

AUGUST 9, 2016

A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Understanding the role of PR. PR encompasses any activity, online or offline, designed to improve communications and build relationships with audiences that matter to your business.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Additionally, every outlet profile offers information about the company, their audience size and awards won. Earned Media Builds Trust.

Strategy 64

Strategy How To SEO Engineering 64

Waxing UnLyrical

OCTOBER 20, 2010

Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10. It is the culmination of an incredible amount of hard work that’s been put in by the awards co-chairs, Lauren Lawson and Michael Clendenin.

Measurement 72

Measurement Tourism Blogging Writing 72

Prohibition

APRIL 28, 2017

In order get some inspiration about how to go about baking with out the key ingredient – flour – I went to the world of blogging. It turns out that there were hundreds of blogs about gluten free cooking! My aim, once I graduate university, is to pursue a career in PR. link] – This blog always puts a smile on my face.

Community 48

Community Blogging Pinterest Travel 48

Communications Conversations

NOVEMBER 4, 2014

First, I want to say I typically use this blog as a way to write what I think will be interesting for you, the reader. Anyone that’s going to hire me for marketing/PR services, is going to hire Arik Hanson, not “ACH Communications.” I’m a PR/marketing solo consultant. To educate. To inspire. ” Why?

Brand 79

Brand Branding Agency Writing 79