Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. How about to see whether your competitors are using identical or similar messaging?

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

MARCH 21, 2024

Creating a buzz Thanks to well-coordinated campaigns, consumers these days can just one day wake up to a new product popping up everywhere, from their social media feeds to their go-to blogs. Influencers and social proof The advent of social media has revolutionized the PR landscape.

Trends 78

Trends Product Launch Ethics Travel 78

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

5W PR

APRIL 8, 2024

PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

Waxing UnLyrical

OCTOBER 12, 2016

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. Luckily, I’ve now got both down pat.

Product Launch 40

Product Launch Measurement How To Course 40

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. Navigating this environment requires strategic and innovative approaches to beauty PR.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

AUGUST 23, 2023

Social media manager Social media managers with a public relations degree are now crucial for organizations due to the growing significance of social media in communication strategies. They work closely with clients, vendors, and stakeholders to ensure successful event execution and positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Expanded reach Celebrities have extensive fan bases and social media followings.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. The post 5 Digital Trends We Are Seeing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Pinterest Product Launch Instagram 78

The Hoyt Organization

APRIL 17, 2024

This can include news articles, blogs, and videos. However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation. What Can You Use Google Alerts For?

Google 81

Google Publicity Customer Service Web 81

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. Sharing accomplishments, such as product launches and expansion into new markets. The post Positioning Your Company for Investors appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Is it enough to post it on your own website or blog ? Newswires aren’t earned media . They’re here to stay. Probably not.

SEO 279

SEO Print Financial Product Launch 279

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Much of what is created by AI will only ever be seen by other bots, likely for indexing and search marketing purposes.

Product Launch 78

Product Launch Print Measurement Consumer 78

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. Leveraging different platforms Skincare influencers operate across various social media platforms and mediums.

Brand 78

Brand Branding How To Analytics 78

The Stalwart Blog

JANUARY 8, 2016

The world of social media changes quickly. Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

Social Media 60

Social Media Trends Apparel Media 60

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography.

Social Media 54

Social Media Tools Marketing Enterprise 54

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. an email about announcing the new product to customers or prospect. perhaps there is a PPC campaign supporting the white paper or product demos.

Content Marketing 91

Content Marketing Marketing B2B Engineering 91

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. That promotes realness, authenticity, and transparency.

Trends 120

Trends Communications Big Data B2C 120

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. Incorporating videos into your social media feeds certainly isn’t a new idea.

Video 78

Video Trends Strategy Marketing 78

Engage PR

OCTOBER 28, 2020

Engage continues to deliver a broad range of strategic communications, marketing, PR and digital media projects as part of its comprehensive offering to clients. LinkedIn content for company successes, contracts wins and new products launches. Marketing material produced for client’s new website.

Brand 60

Brand Branding Local Product Launch 60

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. It combines two loves of mine: employee communications and social media. How many blog posts have you read with the “tip”: Activate your employees! It’s interesting work. This is 2015.

Employee 60

Employee Social Media Brand Branding 60

Cision

MARCH 30, 2016

In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Get to the point. What To Expect Next.

Instagram 120

Instagram Video Brand Branding 120

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99