Expert insights. Personalized for you.
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. Covid-19 Drives Increase in Corporate Blogging. Image by Werner Moser from Pixabay. MORE
Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too. How and when to complement your social media with paid media. Subscribe to my blog, using the form on this page. MORE
Social media is visual. With easy access to cell phones, social media managers can create a steady stream of image content. Smaller brands and agencies may not have a graphic designer on staff, and minor design needs often fall to social media managers. . MORE
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses. MORE
Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. Each of these tabs leads visitors to sharable social media posts you can share on Facebook, Twitter, Instagram or LinkedIn. MORE
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels. In order to automate your social media sharing , you should plan your social media posts using a calendar or schedule for your organization. Sprout Social. MORE
Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Not many types of social posts are as successful as online quizzes. MORE
If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. MORE
It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. What’s the point of your social marketing outreach? On which social networks will you find them? The whole point of social media is connection. Marketing Social Media MORE
Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. MORE
Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog. MORE
The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. MORE
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1. MORE
Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? MORE
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact. Social Media Facilitates Relationship Building. MORE
Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community. MORE
Even small not-for-profit organizations can effectively promote their message through social media. Sending physical mail and hosting trade shows are no longer effective ways for reaching people,” marketing expert AJ Agrawal says in Forbes. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. TED, UNESCO and UNICEF garnered the most earned media coverage. MORE
Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. The post How to Create Social Media Content Which Drives Engagement? MORE
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. The post Why is Blogging Important in 2021? MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. MORE
Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash. MORE
Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Content and Social Media: The Key Takeaways for You. MORE
With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. MORE
Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
The ever-decreasing attention spans of social media users. There are typically three ways you can spark a conversation on social media: You can join an existing conversation, ask provocative questions or share topical news to encourage people to share an opinion or ask a question of their own. Social media monitoring tools can help you find those customers, prospect and influencers speaking about your industry. MORE
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. Frank Strong, Founder & President, Sword & Script Media. What comes after social media? MORE
Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4 billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world. MORE
With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. But how does a brand create a social media ambassador program that truly leverages the conversation for the its benefit while compensating the storytellers? MORE
Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Set Up Social Sharing Icons. MORE
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations. MORE
Is the native analytics within social media platforms really telling you all you need to know? Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. Are most marketers struggling to build a concise measurement infrastructure that goes beyond what the native platforms will tell us? MORE
Social media has changed. Here's what it means for PR and marketing. US Blog MORE
The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. MORE
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. On one hand, social media companies are in the midst of grappling with some very thorny issues— from privacy/data concerns to slowing growth —and the repercussions could bring challenges for platforms and marketers alike. Here are nine of the key social media trends every brand should watch closely in 2019: 1. MORE
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Social Media MORE
Social media use, interaction and strategy have changed dramatically in recent years. Social marketing tools, technology and tactics have become an essential part of excelling on digital platforms—and a key component of business communication success. Hootsuite offers a comprehensive dashboard that enables you to manage all your social media accounts on one screen. If Twitter is your social media motherlode, Tweetdeck is worth a try. MORE
Employee social media posting remains a perplexing issue for many organizations. Some encourage employees to mention their company and strive to transform employees into social media brand advocates. Government Agency Social Media Standards. MORE
I have been blogging about challenges confronting digital PR and social media marketing. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. Are the social media waters still safe for marketing? What comes after social media? MORE
During my PR career, I often made it a point to distinguish between social media naturals and brand ambassadors , for instance. I’ve also championed the importance of targeting the magic middle in influencer marketing. views/video – – – – Blog avg. MORE
What are the essential members of any social media campaign? What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff. Most marketing or social media teams have roles such as content creator, designer, ad specialist and customer service representative. Social media data specialist. MORE
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers? MORE
Flack's Revenge
DECEMBER 4, 2018
If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.
Brand24
FEBRUARY 19, 2021
Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Glean.info Blog
NOVEMBER 23, 2020
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. Covid-19 Drives Increase in Corporate Blogging. Image by Werner Moser from Pixabay.
B2B PR Sense
NOVEMBER 13, 2020
Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Content and Social Media: The Key Takeaways for You.
Ronn Torossian
MAY 10, 2021
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. The post Why is Blogging Important in 2021?
PR Daily
APRIL 9, 2021
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact. Social Media Facilitates Relationship Building.
Cision
JULY 21, 2015
Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Set Up Social Sharing Icons.
Glean.info Blog
NOVEMBER 5, 2020
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses.
Cision
MARCH 24, 2021
Social media has changed. Here's what it means for PR and marketing. US Blog
PR Daily
FEBRUARY 22, 2019
The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].
Glean.info Blog
DECEMBER 9, 2020
Employee social media posting remains a perplexing issue for many organizations. Some encourage employees to mention their company and strive to transform employees into social media brand advocates. Government Agency Social Media Standards.
|
PR Daily
SEPTEMBER 30, 2020
Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. Each of these tabs leads visitors to sharable social media posts you can share on Facebook, Twitter, Instagram or LinkedIn.
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. Frank Strong, Founder & President, Sword & Script Media. What comes after social media?
Cision
SEPTEMBER 15, 2016
Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4 billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.
PR Daily
JANUARY 31, 2020
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Social Media
ReimaginePR
JUNE 15, 2020
Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing?
PR Daily
DECEMBER 23, 2018
Social media use, interaction and strategy have changed dramatically in recent years. Social marketing tools, technology and tactics have become an essential part of excelling on digital platforms—and a key component of business communication success. Hootsuite offers a comprehensive dashboard that enables you to manage all your social media accounts on one screen. If Twitter is your social media motherlode, Tweetdeck is worth a try.
PR Daily
DECEMBER 26, 2018
It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. What’s the point of your social marketing outreach? On which social networks will you find them? The whole point of social media is connection. Marketing Social Media
PR Daily
FEBRUARY 19, 2019
Is the native analytics within social media platforms really telling you all you need to know? Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. Are most marketers struggling to build a concise measurement infrastructure that goes beyond what the native platforms will tell us?
PR Daily
JANUARY 15, 2019
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. On one hand, social media companies are in the midst of grappling with some very thorny issues— from privacy/data concerns to slowing growth —and the repercussions could bring challenges for platforms and marketers alike. Here are nine of the key social media trends every brand should watch closely in 2019: 1.
PR Expanded
MAY 23, 2017
Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers.
Ronn Torossian
JULY 13, 2016
Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
PR in High Definition
AUGUST 24, 2020
Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have.
PR Daily
JUNE 4, 2019
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.
PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?
Critical Mention
MARCH 15, 2019
With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.
PR Daily
FEBRUARY 27, 2019
Even small not-for-profit organizations can effectively promote their message through social media. Sending physical mail and hosting trade shows are no longer effective ways for reaching people,” marketing expert AJ Agrawal says in Forbes. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. TED, UNESCO and UNICEF garnered the most earned media coverage.
Glean.info Blog
OCTOBER 26, 2020
Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash.
B2B PR Sense
OCTOBER 15, 2018
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. Are the social media waters still safe for marketing? What comes after social media?
PReview: A Blog by NewsVoir
APRIL 20, 2021
Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. The post How to Create Social Media Content Which Drives Engagement?
Doctor Spin
JANUARY 15, 2020
During my PR career, I often made it a point to distinguish between social media naturals and brand ambassadors , for instance. I’ve also championed the importance of targeting the magic middle in influencer marketing. views/video – – – – Blog avg.
PR Daily
DECEMBER 18, 2019
Social media is visual. With easy access to cell phones, social media managers can create a steady stream of image content. Smaller brands and agencies may not have a graphic designer on staff, and minor design needs often fall to social media managers. .
PR Daily
MAY 1, 2019
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels. In order to automate your social media sharing , you should plan your social media posts using a calendar or schedule for your organization. Sprout Social.
B2B PR Sense
JUNE 10, 2016
Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too. How and when to complement your social media with paid media. Subscribe to my blog, using the form on this page.
PR Daily
JULY 15, 2019
The ever-decreasing attention spans of social media users. There are typically three ways you can spark a conversation on social media: You can join an existing conversation, ask provocative questions or share topical news to encourage people to share an opinion or ask a question of their own. Social media monitoring tools can help you find those customers, prospect and influencers speaking about your industry.
PR Daily
APRIL 4, 2019
What are the essential members of any social media campaign? What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff. Most marketing or social media teams have roles such as content creator, designer, ad specialist and customer service representative. Social media data specialist.
Critical Mention
APRIL 17, 2019
Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Not many types of social posts are as successful as online quizzes.
Ronn Torossian
AUGUST 9, 2016
With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. But how does a brand create a social media ambassador program that truly leverages the conversation for the its benefit while compensating the storytellers?
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