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Implementing a comprehensive content distribution plan

Onclusive

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

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Behind the Blog | John ‘Spartan’ Nguyen, Editor-in-Chief of Nerd Reactor

Cision

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . The PR companies know of the importance of blogs and social media, and they are tapping into that. Nerd fare has become big business.

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Newsjacking with David Meerman Scott

PR for Anyone

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

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Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

We have taken their findings and created our own rankings of the top brands, instead measuring their impact based on the level of public interest they generate across the web and social media. . For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

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The Influencer Marketing Measurement Enigma

PRSay

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. Today, a S’well water bottle has practically become a fashion accessory. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. How Soulmates.ai

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PR Tips and Hacks for a Small Business

The Proactive Report

Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. One DIY Design blogger with 30,000 followers resulted in more traffic, visibility, and sales than being featured in the top design blog, Apartment Therapy.

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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

In our new blog series, we talk what’s working (and not) across key social channels. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. Anecdotally: We find Pinterest remarkably effective at driving web traffic in certain sectors (like food and beverage).