Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. Follow her for a fantastic collection of industry articles from around the web. Follow her for the latest news in radio and entertainment. Sarah Evans. prsarahevans. Gini Dietrich. ginidietrich.

Twitter 77

Twitter Radio Social Media Print 77

Prohibition

JULY 14, 2017

Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains. If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts? What has changed is how content is utilised.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Tell me one interesting fact about you that you have never revealed on your blog? My first interview was with Arik C.

Interviews 28

Interviews SEO Banking Radio 28

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Even radio. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Headshots of stiff CEO’s are pretty darned old fashioned. I develop them for clients.

Media 120

Media Television Video Print 120

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57